Digital Marketing Manager

Job Description

As the Digital Marketing Manager, you will manage a Digital Marketing team and multiple agency partners. You will have full ownership for shaping and driving the digital acquisition strategy across all Furniture Village digital channels. You will manage the co-ordination and execution of all marketing activity across Search (paid and organic), Social, Display and Affiliates to achieve sales revenue, ROI and KPI targets.

You will manage and allocate budgets to maximise efficiency in Digital Marketing channels and use your working knowledge of key analytical tools including Google Analytics to optimise ROI and overall campaign performance.

Key Responsibilities and Result Areas

1. Accountable for setting and delivering digital traffic and revenue targets across all

digital acquisition channels to drive profitable growth.

1. Responsible for defining, driving and delivering digital performance strategy,

optimisation and analysis to acquire new customers, ensuring KPIs are met.

1. Directly accountable for driving performance across Digital Marketing channels

including: affiliates, search (natural and paid) and programmatic display.

1. Manage external supplier relationships with Digital Marketing agencies

and media partners such as Google and Meta to ensure best practise is met.

1. Digital marketing budget allocation using forecast models for incremental traffic

and sales, using attribution levels across multiple channels to gain efficiencies.

1. Ensure all digital acquisition activity is fully integrated and on brand, using A/B and

multi-variant testing to continually optimise creative performance.

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1. Ownership of digital acquisition reporting to analyse and ensure effectiveness.
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2. Regular reporting on digital acquisition activity to demonstrate attribution, results and returns as well as key learnings for continuous improvement in efficiencies of paid marketing spend.
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3. In conjunction with the Multichannel Analyst produce weekly, monthly and
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quarterly reports, drawing insights, identifying optimisation tactics to adjust strategy.

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1. Ensure integrated Digital Marketing calendar and multi-channel calendar.
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2. Stay ahead of trends and innovation in digital performance marketing and
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emerging online channels.

1. Proactively identify opportunities for sales growth, justified by business benefit.

Key Skills and Attributes

1. Strong understanding of performance driven Digital Marketing and media planning

in an eCommerce environment, preferably for a multi-channel retailer.

1. In-depth knowledge of key performance channels namely Search (paid search and

organic), affiliates and display and development of aggressive strategies and tactics

to drive

3. Understanding of web analytics and tagging to ensure tracking is set up correctly

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1. Excellent budget setting and management experience
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2. Effective leader with experience of managing a team
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3. Proven record of demonstrating ROI against set targets and campaign attribution
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4. Highly numerate and analytical
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5. Self-motivated, proactive team player with exceptional organisational skills
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6. Customer and results focused with a demonstrated record of making informed
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decisions quickly

1. Collaborative team player who can build strong relationships internally and with

agency partners

1. Passion for digital performance marketing and strong knowledge of latest

developments and growing trends