Digital Marketing Manager

Exciting Opportunity: Marketing Associate - £45,000 - £65,000

Hybrid - Cambridge

Are you ready to be a part of a dynamic team that's pushing the boundaries of technology? Our partner company, a leader in the convergence of cutting-edge AI and blockchain technologies, is currently seeking a Marketing Associate with Tech Product marketing experience, ideally marketing directly toward software engineers, to join their UK-based team.

About the Company

Our partner company is at the forefront of technological innovation, developing software that combines multi-stakeholder AI and blockchain solutions. As a Marketing Associate, you'll have the chance to be part of this exciting journey, with a specific focus on engaging and attracting software engineers and tech-savvy audiences.

Responsibilities

As a Marketing Associate with our partner company, you will:

• Be responsible for customer acquisition and retention, with a primary focus on expanding the customer base, including software engineers.
• Develop, implement, and scale innovative marketing initiatives, utilizing channels such as content, social media, paid search/ads, events (both virtual and in-person), and newsletters, tailored for tech-savvy audiences.
• Create and manage marketing calendars to ensure strategic planning and execution.
• Serve as a liaison between product, technology, and marketing teams, providing valuable insights and feedback to all stakeholders.
• Collaborate closely with Product, Content, and Design teams to effectively communicate the value proposition and deliver high-quality creative assets at all touchpoints.
• Stay informed about industry trends and propose fresh ideas for content creation.
• Work closely with the Website team to optimize the user experience and convey the value proposition effectively.
• Monitor and report on campaign performance and overall marketing KPIs.

About You

To excel in this role, you should possess:

• A minimum of 3 years of marketing experience, ideally in a tech product context, with a focus on software engineer audiences.
• Proficiency in performance marketing, including campaign targeting, testing, measurement, and optimization across various channels such as social, content, search, email, and referrals.
• Advanced skills in tools like Google Analytics, Google Tag Manager, heat-mapping, HubSpot, SEO tools, or equivalent.
• Strong communication skills and the ability to collaborate effectively within diverse teams.
• A mindset geared towards experimentation and learning, fostering a culture of innovation.
• Self-motivation and a genuine passion for technology.

Desirable Skills

Additional qualifications that would be beneficial include:

• Familiarity with Agile methodologies.
• Knowledge of the Web3 space.

Employment Type: Full-time

Why Choose Our Partner Company?

By joining our partner company, you'll enjoy a range of benefits, including:

• A competitive salary.
• Exposure to cutting-edge technologies.
• Opportunities to contribute to research and innovation.
• Flexible working arrangements for a healthy work-life balance.
• A comprehensive healthcare plan for everyday needs.
• Private Health Insurance coverage.
• A pension plan with a generous employer match of up to 5%.
• Generous annual leave entitlement, including a day off to celebrate your birthday.
• Access to the cycle to work scheme.
• The opportunity to dedicate a working day each year to support charitable causes.

If you're ready to make a significant impact in the world of technology and marketing while enjoying these fantastic perks, this could be the ideal opportunity for you. Join our partner company today and help shape the future of innovation!