Digital Marketing Manager

Location: UK, Remote.

At Wiley, we welcome you for who you are, the background you bring, and embrace individuals who get excited about learning whether online or by book. Learning is for everyone, and so is our workplace. Bring your experiences, your perspectives, and your passion. It’s in our differences that we empower the way the world learns.

We are looking for a creative and dynamic Digital Marketing Manager to help develop and manage author marketing programs supporting open-access research submissions to our portfolio of approx. 2,000 journals. This role offers the unique opportunity to contribute to the design and management of multi-channel digital campaigns from the ground-up, with a heavy focus on automation, efficiency, and continuous improvement. We are looking for someone who can think digital first, is passionate about understanding the customer and their needs, and will be a valuable partner with our Journals Marketing, MarTech and Demand Generation teams.

How you will make an impact:

• Develop an in-depth understanding of the customer and their journey to match the “right time, the right message” and improve campaign performance.
• Support the creation and execution of new multi-channel digital campaigns driving open access research article submissions – from top-of-funnel lead generation through nurture campaigns and onwards to customer retention.
• Lead copy/asset development and strategy for existing open access author nurture campaigns; collaborate with campaign management and performance insights specialists to assess performance and make optimizations regularly.
Identify new digital partner promotion opportunities, building cost/benefits analysis into investment proposals.

We are looking for people who:

• Have demonstrable experience building digital campaign strategies and scaling programs in support of strategic initiatives
• Can develop effective working relationships across multiple teams and groups, including product, marketing, technology and editorial.
• Have strong writing and communication skills to translate product features and benefits into compelling and engaging messaging and campaigns.
• Are willing to bring new ideas or suggestions forward. Comfortable with experimentation and testing ideas in a supportive and collaborative team environment.
Show a passion for learning about the market and the customer to strengthen researcher relationships and support business strategy.

About Wiley:

Enabling Discovery, Powering Education, Shaping Workforces.

We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society’s advancement, and giving seekers the help they need to turn their steps into strides.

Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley’s headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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