Digital Marketing Manager

Position: Digital Marketing Manager

Location: Birmingham, 5 days on-site

Salary: £35,000 - £40,000

BEFORE YOU APPLY: Please read through the whole job posting to ensure you are suitable for the role and have the essential skills. You must be local to Birmingham and happy to be in the office full-time.

About Us: The company is a leading health brand dedicated to providing innovative and effective solutions for a healthier lifestyle. Our mission is to empower individuals to achieve their health goals through high-quality products and services. We are looking for a dynamic and experienced Marketing Manager to join our team and drive our marketing efforts to new heights.

Job Description: As a Marketing Manager you will be responsible for developing and executing comprehensive marketing strategies that enhance our brand presence, engage our target audience, and drive sales. You will work closely with cross-functional teams to ensure cohesive and impactful marketing campaigns across various channels.

Key Responsibilities:

• Strategy Development: Create and implement effective marketing strategies to meet business objectives and drive growth.
• SEO: Optimize website content and structure to improve search engine rankings and increase organic traffic.
• Email Marketing: Develop and manage email marketing campaigns to nurture leads, engage customers, and drive conversions.
• Point of Sale Marketing: Design and execute point of sale marketing initiatives to boost in-store and online sales.
• B2B and B2C Marketing: Develop targeted marketing campaigns for both business and consumer segments to maximize reach and impact.
• Digital Design: Oversee the creation of visually appealing and engaging digital content that aligns with our brand identity.
• KPI Tracking: Monitor and analyze key performance indicators to assess the effectiveness of marketing efforts and make data-driven decisions.
• Branding: Ensure consistent and cohesive branding across all marketing materials and channels.
• Influencer Marketing: Identify and collaborate with influencers to enhance brand awareness and credibility.
• Events: Plan and execute marketing events, including trade shows, product launches, and community events, to increase brand visibility and engagement.

Qualifications:

• Proven experience as a Marketing Manager or similar role, preferably within the health or wellness industry.
• Strong understanding of SEO, email marketing, point of sale marketing, and digital design.
• Experience in both B2B and B2C marketing strategies.
• Proficiency in tracking and analyzing marketing KPIs.
• Excellent branding and content creation skills.
• Familiarity with influencer marketing and event planning.
• Strong leadership and project management abilities.
• Excellent communication and interpersonal skills.
• Creative thinker with a results-oriented mindset.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a passionate and dedicated team.
• A dynamic and supportive work environment.
• Professional development and growth opportunities.
• The chance to be a brand ambassador for the event

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.