Digital Marketing Manager

Who are we at Umbrella?

Our dynamic team at Umbrella Training, a leading award-winning training provider specialises in hospitality apprenticeships. Renowned for our outstanding training, we partner with ‘Best Places to Work’ in some of the most prestigious names in the industry, including renowned 5-star luxury hotels such as Mandarin Oriental, The Dorchester Collection and The Savoy. At Umbrella Training, we're committed to creating outstanding learner experiences that drive success for both our business partners and apprentices.

With a client base firmly rooted in the hospitality industry, our mission is to empower apprentices to surpass their potential and thrive in their careers.

Overview of Role:

As the Digital Marketing Manager at Umbrella Training, you will be the driver of our Digital Marketing efforts, responsible for creating and in line with the Commercial Director, implement strategies that enhance brand equity and contribute to achieving company objectives. You will take ownership of generating and sharing engaging content across various platforms including social media, email marketing, and blogs. Your role will encompass providing a strategic framework for marketing and campaign direction, embedding creative marketing principles, and driving the company's marketing plan and activity.

Key Responsibilities:

• Drive all content creation efforts, collaborating closely with different departments to deliver campaigns efficiently.
• Develop engaging content for social media, email marketing, and blogs, maintaining consistency with Umbrella Training branding.
• Plan, implement, and manage marketing and lead generation campaigns, measuring results and optimising strategies accordingly.
• Evolve our brand tone of voice guidelines and ensure consistent communication across all platforms.
• Maintain a consistent corporate image and ensure effective brand communication across all channels.
• Foster effective internal and external relationships to position Umbrella Training as the 'go-to' learning and training provider within the sector.

In addition, you will be responsible for KPIs relating to:

• Digital Engagement & Conversion Rates
• Lead Generation & Partner Retention
• Internal Communication & Events

For full Job Description and further details please contact the hiring manager contact associated with the Job Advert.

Personal requirements of the role

• Hybrid Role
• Ability to travel to London and South regularly (at least twice a week averagely)
• Minimum 2 years of marketing experience.
• Proven track record of delivering engaging content and campaigns.
• Excellent communication skills with a keen eye for detail.
• Creative thinker with a passion for excellence.
• Strong organizational and time management skills.
• Proficiency in Google Analytics, Hootsuite, Instagram, TikTok, and other relevant tools.
• Ability to work independently and collaboratively.
• High sense of personal responsibility and accountability.

What’s on offer:

• Competitive Salary
• Opportunity for self development and growth
• 24 days annual leave plus bank holidays
• Hybrid office / work from home flexibility
• Pension contribution
• Health Care scheme
• Working for one of the leading and most respected learning and training providers in the hospitality industry

Umbrella Training is committed to safeguarding children, young people, and Vulnerable adults. All appointments are subject to a satisfactory enhanced Criminal Records Bureau disclosure.

Applications will close 30th April, if you are successfully shortlisted you will be contacted after this date. We reserve the ability to close the application window early. Thank you

Job Types: Full-time, Permanent

Pay: £36,500.00 per year

Benefits:

• Additional leave
• Company events
• Company pension
• Health & wellbeing programme
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Supplemental pay types:

• Loyalty bonus

Ability to commute/relocate:

• Chatham: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Are you able to travel to London for this position?

Experience:

• Digital marketing: 2 years (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Chatham

Application deadline: 30/04/2024