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Hello I’m Emily, Senior Growth Marketing Manager at Pinpoint.
We’re a high-growth, bootstrapped HR-tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, strong product-market fit, and happy customers.
In 2024, we need to identify the channels that will launch us into our next phase of growth, and we’re looking for a Digital Marketing Manager to help us achieve this. You’ll be our team’s scientist and tinkerer, full of ideas for new experiments and ad concepts we could try.
About the Role:
Key Responsibilities:
- Lead experiments to seek out and validate new channels, for example, Meta, Reddit, Display advertising or Bing.
- Run tests to help us optimize existing channels, like a CRO test on a landing page, or a new bidding strategy on a PPC platform. You’ll be managing our paid marketing efforts across existing demand capture platforms, which include LinkedIn, Google, and PPC programs—we need you to spot ways to make them more efficient.
- Develop and test creatives across channels—for example drafting new Google Ad headlines, or sending a batch of design briefs to our design agency for new LinkedIn static image ads.
- Contribute to revenue goals—you’ll be working closely with me to generate and capture demand that ensures the whole Marketing & Sales team reliably hits our goals for new opportunities, pipeline, revenue, retention, and churn.
- Report on marketing activity on a regular cadence, tracking KPIs and articulating what the results mean for our strategy moving forwards.
- Contribute to wider campaigns as part of the growth marketing function, for example events, influencers, and social media stunts.
A few things to note before you apply:
- While you’ll have support from me on the broader strategy and budgeting decisions, you’ll have ownership of the digital channels you’re working on and you’ll be expected to advocate for the budget and strategy you think will get us to our goals. We expect you to understand the marketing and sales funnel in a B2B context, and how your work fits into that.
- You’ll be managing and executing in platforms, not via agencies.
- This is an extremely crowded space and we have to be 1% more creative than our competitors. We cannot succeed by doing the same things everyone else is doing.
- You’ll be joining a team of 4 marketers—we’re a small team with lots to do. We hire people with broad skillsets who jump in and figure things out on their own rather than waiting on someone else.
- This is a fully remote role, but we meet up in-person at least 1-2 times per quarter for forecasting and team social activities. So we’d like you to be based in the UK where the rest of our marketing team is located.
Tech stack: Hubspot, Wordpress, Ahrefs, Descript, Figma, Asana, GSuite, Slack, Notion.
About You:
- You likely have 2-3 years of experience in growth, digital, or performance marketing. You might not have experience in all areas of the role we’ve outlined, but you’re excited to learn.
- You have a curious mindset and like to take problems back to first principles to come up with creative solutions, experiments and tests.
- You’ve worked at a startup and you know what it means to do more with less. You’re scrappy and you find a way to get things done even if it feels hard.
- You’ve run B2B ads on at least 1 ad platform, and you’re willing to apply your experience to other platforms as they come up. Bonus points if you know Google or LinkedIn inside out.
- You can balance planning with execution. You love diving into a channel and making changes at a granular level as much as you enjoy analysing the numbers and contributing to the strategy.
- You’re comfortable writing ad copy, headlines, and coming up with creative ideas. You write like you talk—no generic B2B fluff.
- You want to work in a small team with ambitious goals.
- You’re based in the UK.
What We Offer:
We’re committed to being an exceptional workplace and company you are proud to work for. To that end, we offer some great benefits, including:
- Gold-plated healthcare: Enjoy the best medical, dental, and optical coverage money can buy. We've got you and your family covered for all eventualities
- Unlimited holidays: Everyone needs a healthy, happy, and productive life without restrictive holiday limits
- Mental health support: Unlimited and immediate access to counseling for any employees via Spill.
- Retirement matching: Competitive retirement plan with a generous matching contribution to help you achieve your long-term financial goals.
- Flexible, remote working: Enjoy the flexibility to work remotely, allowing you to find your most productive environment while maintaining a healthy work-life balance.
- Meaningful equity: You’ll contribute to the team's success and deserve to share in it. To that end, everyone on our team gets a meaningful equity allocation.
- Generous paid parental leave: To help support new parents in the workplace, we offer up to 16 weeks of paid leave.
- Learning budget: Annual funds are made available to support both your personal and professional development.
- Top-of-the-line equipment: We’ll set you up with the right tools to do your best work—starting with a MacBook Pro, 4K monitors, and the right software to get the job done.
- A team that cares: You’ll be joining a team of intelligent, capable, and helpful people that want you to win, our clients to be wowed, and our business to grow.
A full overview of our benefits can be found here.
About Pinpoint
We’re changing the way companies hire, and rewriting the rules of recruitment.
We build talent acquisition software, setting out to fix broken hiring processes that make it so hard for great candidates and great companies to find each other.
We build talent acquisition software, setting out to fix broken hiring processes that make it so hard for great candidates and great companies to find each other.
We do this by being the only applicant tracking system on the market that’s both fast and easy to use, while being flexible enough to manage complex workflows as companies grow.
We believe attracting the right people and building the strongest teams means being different, not better. It means helping candidates understand what you do and don’t offer—warts and all. And enabling your whole team to be part of the hiring process.
If you’re looking for somewhere you can learn quickly, make a meaningful impact in a fast-paced business, and grow your career, you’re in the right place.
We’ll enable you to do your best work with the tools you need, support from the rest of the team, and an expectation that you’ll challenge that status quo—helping us continually improve what we do.
