Digital Marketing Officer

About Us

Digital Marketing Officer

A Digital Marketing Officer requirement has arisen for Richmond and Wandsworth Council within the Enterprise and Business Growth Team. 

The primary purpose of the role is to lead on the successful Digital Marketing and promotion of advice services, workshops, programmes, events and initiatives which support business start-ups, development, growth and networking in the borough.  You will also be required to facilitate the delivery of effective and impactful business communications and activities through a range of online channels. The Digital Marketing officer will report to the Enterprise and Business Communications Manager. The post is based within the Economic Development Office

The Digital Marketing Officer will be required to develop and lead on mainly digital, but also some traditional marketing strategies to businesses and entrepreneurs in the borough to promote services and initiatives developed by the Enterprise and Business Growth team. Working with stakeholders and partners, with a view to maximising attendance and engagement. 

The post holder will: 

Lead on creating engaging content for social media posts and online campaigns

Be responsible for developing and implementing an annual social media strategy/ content calendar, running digital campaigns and the day-to-day management of the team’s social media accounts.

Support the Enterprise and Business Growth Team to deliver business communications and marketing activities.

Will manage and optimise the team’s online presence, including via the business microsites, E, email marketing campaigns, and social media channels to increase reach and engagement.

Support the successful online marketing and delivery of events and initiatives.  

Work with external and internal stakeholders including Council colleagues, the corporate communications teams, and external partners to - maintain awareness of activities, inform joint communications activities/initiatives and respond proactively to emerging issues.

You will be an ambitious self-starter, ready to take on the challenge of joining a successful and busy Enterprise and Business Growth Team.  

Person Specification

Experience as Marketing/Digital media Manager/officer or similar role.

Experience using web-based marketing/content management/newsletter tools.

Experience in development and distribution of creative marketing collateral in electronic and traditional formats.

Excellent verbal and written communications, the ability to adapt to audiences and circumstances as well as a keen eye for details.

Extensive experience in Digital Marketing skills including the use of a range of social media channels to aid business communications and reach audiences.

An eye for design and the ability to design in-house artwork using programs such as Canva and/or Photoshop.  

Experience in creating and editing video content.

Experience of using digital tools and platforms such as: Meta Business Manager, Eventbrite, Hootsuite, WordPress, and Google Analytics.  

The ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.  

Able to work effectively as part of a team and prioritise workload.

Ability to work autonomously under the direction from line manager. 

Good understanding of data privacy and General Data Protection Regulation (or GDPR)

We recognise the importance of a good balance between work and home life so we do everything we can to accommodate flexible working including, hybrid working and other arrangements. Please just let us know in your application or at any stage throughout the process (and beyond) if these are options you’d like to explore. We also offer a generous holiday allowance of 39 paid days (pro rata) including bank holidays and a wide range of learning and development opportunities. 

In addition, we offer a comprehensive range of staff benefits such as membership of the Local Government pension scheme, childcare vouchers, new technology scheme, interest-free loans on annual travel cards, discounts with many leisure activities, restaurants, shops and other establishments.

Indicative Recruitment Timeline

Closing Date:  Sunday 24th March

Shortlisting Date: W/C 25th March 2024

Interview Date:   10th 11th April 2024

For an informal conversation please contact: Jenni Asiama - Enterprise and Business Communication Manager via email Jenni.Asiama@richmondandwandsworth.gov.uk or tel:  02088717807

Useful Information:

The closing date is given as a guide. We reserve the right to close this vacancy once a sufficient number of applications has been received. We strongly advise you to complete your application as soon as possible to avoid disappointment.

We particularly welcome applications from sections of the community who are currently underrepresented within our teams.

Richmond and Wandsworth Councils are committed to making our recruitment practices as inclusive as possible for everyone. We are committed to promoting equality and diversity and developing a culture that values differences, recognising that employees from a variety of backgrounds bring important and positive contributions to the Councils and can improve the way we deliver services. We are proud to be a Disability Confident employer. This campaign is anonymised.

Important Information:

Richmond and Wandsworth Councils are committed to safeguarding and promoting the welfare of children and young people/vulnerable adults and expects all staff and volunteers to share this commitment.

Richmond and Wandsworth Councils