Senior Digital Communications Officer

Grade & Salary: £23,969 pro rata (Full time equivalent £29,961)
Hours of work: 30 per week (across 4 full time days or five 6-hour days) Note that occasional evening and weekend work will be required for attendance at events. There may be a requirement to attend meetings and other activities outside of normal working hours.
Contract: Permanent
Accountable to: Director of Business Development & Innovation
Functional Responsibility: Communications
Job Purpose: To manage the digital outputs for BWW Mind across all social media channels and our website.
Based at: Mock St, Westminster with some home working and occasional travel across Brent, Wandsworth & Westminster
Main Responsibilities
• To be responsible for effective online marketing of the services and projects run by BWW Mind and ensuring that BWW Mind has a strong digital presence in the communities that we serve.
• To increase the reach and impact of BWW Mind’s profile and visibility through influential marketing, communications and PR in Brent, Wandsworth & Westminster.
Specific Responsibilities:
Publicity & Marketing
• Be responsible for regular social media posts relating to BLG Minds services, projects, news and events across all channels including Facebook, Twitter, Instagram, LinkedIn and YouTube.
• Identify local groups and organisations to align our communications with, ensuring that tagging and appropriate hashtags are used to extend our reach.
• Work closely with the Communications and business development teams to identify and communicate key news items which can be shared online and assist in the production of offline promotional materials where required.
• Support the Business Development & Engagement Officer to promote and communicate fundraising campaigns, events and new areas of focus.
• Be responsible for maintaining the BWW Mind website, creating and updating engaging content (using Wordpress)
• Produce Facebook and Google ads in line with promotional requirements of our services/projects.
• Identify and manage any issues arising on BWW Mind's social media feeds (in consultation with more senior staff as required), particularly where there is a reputational risk.
• Be involved in capturing images and video during events and activities for promotional purposes.
• Ensure that the organisation’s branding is upheld in all aspects of online communications, and that our outputs online comply with National Mind’s brand guidelines.
Communications
• Ensure that queries and comments presented through our social media channels are responded to in a timely way.
• Build strong relationships across the organisation and communicate with staff and volunteers to find out more about services and projects generating news stories.
• Edit information provided by staff and partners to communicate news clearly and effectively through the various online systems.
• Work with partner organisations including local press online contacts to ensure joined up Digital Communications.
• With other members of the Communications team, plan and organise activities to raise awareness of BWW Mind, tying in with other notable calendar events such as Mental Health Awareness Week.
• Alongside the Communications team, ensure that staff have an awareness of corporate guidelines with regards to use of email, social media and web content.
• Through the induction process, be involved in ensuring that new staff understand the importance of communications and how they can contribute to our organisational outputs.
Monitoring, evaluation and strategic direction
• Using Google analytics and statistical information generated on the back end of the different social media platforms, extract relevant data which identifies key trends and reasons why interaction may have increased or decreased and provide this to the DoBDI monthly, and assist in the production of quarterly reports for dissemination to committees and SMT.
• Work closely with internal staff to gain an understanding of which online approaches are most effective in reaching audiences and gaining buy in.
• Create systems to ensure that as an organisation we can ascertain the impact of our communications and focus our approaches accordingly.
• Contribute to communications and marketing work plans and be involved in developing a marketing and communications strategy.
This Job Description does not provide an exhaustive list of duties and may be reviewed in conjunction with the post holder in light of department development.
Benefits: Hybrid-working if nature of role permits Learning and development opportunities Cycle to work scheme (interest free lone paid back 12 months period) Employee Assistance Programme (A 24-hour helpline from Health Assured to support you through any of life’s issues or problems) Free eye test Flexible working - core working hours 10.15 - 4pm (depedent on nature of the role)Interest free loan, those in financial hardship
REF-214711