Digital Marketing Specialist

Role: Digital Marketing Specialist – Leeds

Salary: up to £45K per annum

Benefits:

• Hybrid and flexible working
• 24 days holidays + stats
• Christmas shut down- don’t have to save any days
• Private healthcare and dental care

Elevation Recruitment Group - Marketing Division are excited to be working with a digital health and wellbeing business.

My client operates in both the B2C and B2B sectors and is looking  for a full mix digital marketer to join their Digital Marketing team.  

In this role, you will be a senior member of the marketing team and support with the growth of traffic and B2C interest.

This role would suit an experienced and knowledgeable all round digital marketer who has recent hands-on experience with data and analytics, CRO, CRM, Paid Media and SEO. Working closely with the Digital Marketing Manager, you will be involved in the entire marketing cycle, from crafting campaigns and strategies to delivery and execution.

Responsibilities:

• Optimise website pages and user funnels to increase conversion rates and improve user experience
• Analyse customer data and behaviour to identify opportunities to improve the digital experience
• Perform A/B and multivariate testing to refine landing pages, calls-to-action, email campaigns etc
• Implement changes to page layouts, content, flows based on test results
• Track and report on key site analytics using Google Analytics and other tools
• Support with paid search, social media, and display advertising campaigns
• Create landing pages and optimise for key campaign initiatives
• Support to deliver the SEO strategy
• Collaborate with internal teams
• Brief and manage designers and other freelancers
• Create and present campaign reports to key stakeholders
• Testing channels, mediums and AI
• Creation of content to generate traffic to the website

Skills and experience required:

• 3+ years executing optimisation initiatives or managing Digital Marketing campaigns
• Strong analytical skills and data-driven approach to decision making
• Hands-on experience with web analytics tools like Google Analytics 4
• Genuine interest in AI and other new technologies
• Working knowledge of HTML and ability to implement page changes
• Experience using Hubspot beneficial
• Excellent communication and collaboration skills
• Relentless focus on continuous improvement and testing
• B2C & B2B marketing 
• Ability to be strategic but also implement the strategy 
• Take control of the full consumer journey from acquisition to retention