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SalaryPosition: Digital Marketing Specialist
Location: Leeds, hybrid
Salary: £35,000
I am currently partnered with a leading software company in Leeds, who are seeking an experienced and passionate Marketing Specialist to join the team.
The Digital Marketing Specialist plays a vital role in the Marketing & Customer Engagement department. Responsibilities include contributing to brand maintenance through marketing campaigns, conducting market research, strategizing with marketing professionals, and creating content to enhance campaign success. This dynamic role involves actively managing web, social media, and PR channels, fostering creativity and energy within the team.
Key responsibilities:
??Assist in implementing Digital Marketing strategy for product/solutions roadmap.
??Design and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
??Create and design content for conferences and events.
??Establish a framework for tracking and monitoring customer, competitive, and market landscape for ongoing campaigns.
??Formulate strategies to build lasting digital connections
??Generate content with support from key stakeholders.
??Launch optimized online advertisements to increase company and brand awareness.
Key skills:
?Degree educated in marketing or related field
?Highly creative with experience in identifying target audiences and devising digital campaigns
?Experience in creating and maintaining digital content strategies
?SEO/ SEM, Google Analytics, social media & CRM tools with demonstrable experience
?Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
?Experience in optimising landing pages and user funnels
?Experience with A/B testing
Benefits:
�??25 days holiday + wellbeing days
??Flexible working + expenses paid for any travel
??Private Medical Insurance
??Bonus scheme
�?Training and funded accreditation
??Pension Scheme
Sounds interesting? Apply now with your updated CV and let's chat!
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.
