Digital Marketing Specialist

Sutton Coldfield Group Practice is on a transformation journey. Our goal is to significantly improve the service offered to our patients, to be “best in class” for G.P service provision and to be the provider of choice to the residents of Sutton Coldfield.
We are now looking for an experienced, part time Digital Marketing Specialist / Lead to kick start our social media relationship with our patients. You will be an experienced social media/marketing professional with experience of creating and posting social media content.
Job Role & Purpose
As Digital Marketing Specialist you will support SCGP in developing its engagement with its patients and the wider community, through social media platforms and our website.
Key Duties & Responsibilities

• Generate, edit, publish, and share engaging social media content to reach target audiences e.g. original text, photos, videos, and news
• Create and advise on a social media strategy
• Maintain a digital dashboard of several social media accounts such as Facebook, Twitter, TikTok, YouTube Snapchat, and Instagram
• Collaborate and Coordinate with departments/teams for media content
• Ensure brand consistency on all platforms and reports
• Create infographics, newsletters, presentations, videos, and more as and when required
• Assist with and attend networking events
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
• Stay up to date with current technologies and trends in social media, design tools, and applications

About the rewards
We offer an excellent working environment, NHS Pension, and a supportive culture in which to work. The post is part time, 3 days a week and can be offered on a hybrid basis.
The salary for the role of Digital Marketing Specialist / Lead is £25,000 per annum, pro rata for part time hours.
Education, Training & Experience Required

• Proven experience in social media marketing or as a digital media specialist
• Experience of social networking for business and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels

Abilities and Competencies

• Excellent consulting, writing, editing(photos/video) presentation and communication skills
• Excellent written and verbal communication skills.
• Positive attitude
• Ability to work on own initiative
• Good Team Player
• Customer/Patient focussed
• Fluency in English
• Problem solver

If you feel that you have the skills and experience to fulfil this role and want to join us on our fast-paced transformation journey, we would be delighted to hear from you.
Please note
The closing date for applications is 05 April 2024 and to apply for the role of Digital Marketing Specialist / Lead, you must reside in and have eligibility to work in the UK.