Digital Media Editor

Digital Media Editor

Digital Media Editor to join our growing team based in Central London within the Pharmaceutical sector. As a Digital Editor, you will play a key role in shaping and delivering the digital content strategy across a digital portfolio. You will have the opportunity to work with a dynamic team and contribute to the growth and success of the digital business.

Key Responsibilities:

Create & commission digital-only content to drive audience growth and engagement, identifying and filling any content gaps and analysing search data to find out what our audience are currently looking for.

Identify and propose new content formats and enhancements to the platform’s UI / UX that can be strategically deployed across the digital portfolio.

Stay informed about brands and competitors, monitoring and highlighting new content ideas that can support the business objectives.

Work with the commercial teams to define innovative creative solutions, attending commercial brainstorming and client pitch meetings as required.

Share content on social media platforms.

Develop and define digital editorial guidelines, SEO practices and style guides.

Oversee the content management system (CMS), image library, video libraries, menu manager and tag manager, ensuring they align with strategic goals. Conduct CMS usability testing and provide recommendations for improvements and new content blocks.

Update TPNCMS training manuals and videos and provide CMS training to new editors and private member partners.

Monitor editorial output to ensure adherence to digital guidelines, including publishing frequency, SEO practices, accuracy, style, etc.

Utilise business insights, web analytic, learning dashboards, data analysis, and competitive analysis to monitor content performance on The Pharmacy Network.

Skills, Knowledge, and Experience:

• Bachelor's degree in English, journalism, or mass communication (relevant field).
• Minimum of 5 years' experience in a similar role.
• Experience in healthcare is advantageous.
• Excellent writing and editing skills, with an understanding of digital writing requirements, including keywords, hyperlinks, and navigation.
• Strong attention to detail, including exceptional spelling, grammar, and punctuation skills.
• Good interpersonal skills to collaborate effectively with contributors, designers, producers and developers.
• Excellent organisational skills to manage material from multiple sources and meet tight deadlines.

Salary: £45000-£50000 based on experience