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Salary Seniority Level: Mid-Senior Level
#Dreambig
#Draftline
We’re the award winning in-house agency of AB InBev. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. Our mission is to unleash creativity by making more culturally relevant, award-winning and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few. In fact we have more than 500 different brands across the globe.
Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.
Within draftLine, we are proud to embrace individuals from a breadth of backgrounds and viewpoints. Our current team have skills in 10 languages and are always keen to put these for great use within their work or when having fun together.
Our dream at draftLine is to create culture by reflecting it with a workplace and community that prioritizes and celebrates diversity, equity, and belonging.
At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser and Stella Artois, crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!
The Role:
The draftLine paid media team seeks a skilled Digital Media Lead to enhance their operations in Europe. Reporting to the Head of Digital Media and collaborating with the Biddable Media Lead, you'll drive team direction and deliver top-notch Digital Media campaigns. The role requires innovation, team development, and a continuous learning mindset to shape all aspects of Digital Media, from planning to analysis. Leading the Planning/Strategy division, you'll manage a Digital Media Manager and two Digital Media Executives. If you're a Digital Media expert eager to work with major beer brands, we want to hear from you. Key responsibilities include leading the Planning/Strategy side and overseeing Digital Media processes for social, video, and programmatic campaigns across Europe.
We would love you to:
- Leading high-profile Digital Media projects and campaigns throughout Europe for our brand portfolio
- Ensuring team productivity and flawless execution of our Digital Media process
- Collaborating closely with our Buying team to deliver successful campaigns
- Fostering excellence and growth among team members as Digital Media professionals
- Cultivating strong relationships with key Digital Media partners (Meta, Google, Snapchat, The Trade Desk, Teads)
- Utilizing these partnerships to drive innovative Digital Media strategies
- Coordinating with our holistic media agency for seamless integration into broader media strategies
- Managing senior stakeholders and upward communication effectively
- Promoting collaboration across departments within draftLine and AB InBev
- Developing and refining departmental workflows
- Creating long-term team strategies and providing thought leadership
- Spearheading Digital Media innovation for draftLine and AB InBev
- Implementing test-and-learn strategies across campaigns
- Ensuring accountability for targets
Who We Are Looking For
- 5+ years’ experience within paid Digital Media either agency or client side
- Proven ability to manage, lead and develop a team
- Excellent knowledge of the Digital Media landscape, partners & products
- In-depth experience collaborating with key platforms such as Meta, YouTube, Snapchat, The Trade Desk & Teads
- Working knowledge of ad-tech providers (DMPs, Adservers, Verification tools)
- Excellent communication and presentation skills
- Collaborative, ‘start-up’ mindset and the ability to work at a fast pace
- A ‘can do’ attitude and not afraid to make the role your own
We also offer great Benefits & Perks package!
- 18 month fixed term contract with the possibility to extend beyond this and eventual permanent contract
- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 5 employee networks to support diversity and inclusion
- Global Bonus
- WPA Private Medical Care
- 26 weeks paid leave for primary caregiver
- ‘Return to Work’ programme
What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.
We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.
So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.
As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
