Digital Optimisation Analyst

Work for a charity in London as a Digital Optimisation Analyst (permanent)

The Digital Optimisation Analyst is the driving force behind understanding the charities online presence, empowering the organisation to make impactful decisions that drive positive change.

In this role, you will be instrumental in advancing the charities digital strategy and supporting

colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. You will

enhance user experiences and optimise campaigns to maximise reach, engagement and conversion.

What we look for

• Google Analytics 4 (please do not apply unless you have strong GA4 skills, as this is essential).
• Excellent communicator and stakeholder relations
• Demonstrates significant working knowledge/experience specialising in digital analysis and insight
• Significant experience in producing analysis/reports with strong narratives from a variety of digital sources (including Google Analytics 4, email marketing, social insight, META and other tracking/performance monitoring tools) to inform and optimise marketing, fundraising and

conversion rate strategies.

• Proficiency in statistical analysis to identify trends in data (e.g. descriptive and comparative

statistics correlation, hypothesis testing, regression/data modelling), robust A/B testing, and

project optimisation.

• Advanced understanding of tools and frameworks for monitoring the performance of digital

marketing and products, including Google Analytics dashboards and custom reports.

What we offer

• Permanent contract.
• £41,478 - £45,307 (London salary, 2 days in the office per week).
• 35 hours per week (flexible working hours).
• Central London.
• The opportunity to upskill from excellent team members + additional external training opportunities.
• TOIL.
• Life assurance + eye tests.
• 25 days annual leave.
• Will pay up to a maximum of 10% of your monthly salary.
• Cost of living: The charity commits to an annual pay review which is negotiated with the recognised trade union.