Marketing and Digital Optimisation Analyst

Shawbrook is a specialist bank driven by a purpose to power up ingenuity to create opportunity, every single day.

We offer a diverse range of savings and loan products. From personal and business savings accounts and loans for weddings and new cars, to complex financial credit facilities for businesses requiring significant investment and mortgages for landlords with multiple properties – no two customers are ever the same.

We give our customers the best-of-both worlds; uniquely combining strong digital capabilities with human expertise and ingenuity to deliver the best outcomes. We rise to the challenge of a complex case or unconventional circumstances, and we love to make things happen. By being creative, practical, and personal, we know we can always find the right solution for our customers.

If you’re willing to roll up your sleeves, contribute new ideas and believe anything is possible, you’re our kind of person

Work with us because you:

• Want to be part of a bank built for the dynamics of the modern world
• Relish a challenge and enjoy a fast-paced, innovative and hardworking culture
• Enjoy finding new and better ways to solve complexity and make things happen
• Want to belong to a diverse culture that stands shoulder to shoulder with minority and underrepresented groups
• Care about society and the environment and want to be part of a business that cares too
• Want to continue to grow professionally and be the best version of yourself

• Manage & maintain the web analytics implementation across our websites
• Provide insights into online customer behaviour through analysis of end-to-end customer journeys (performance marketing through to sale), including the attribution model
• Work with internal stakeholders & 3rd parties to combine internal & external data sources, and provide a single customer view
• Own and develop campaign tagging & tracking to ensure all marketing can be accurately measured through both online & offline conversion
• Work with relevant teams to drive volume growth and efficiencies by proactively identifying trends and insights to help drive conversion improvement
• Responsibility for implementing A/B, multivariate & personalisation testing, and reporting of results, including statistical significance (where applicable)
• Provide ad-hoc analysis and deeper dives into areas of opportunity, including performance marketing & new digital change initiatives
• Devise, develop and maintain reports, dashboards, presentations & data visualisation (including automation where possible), with appropriate story-telling and insightful interpretation of trends
• Tracking various events and activities that impact the data we see, that informs the storytelling
• Ensuring a robust approach to data integrity, privacy & compliance

• Experience in a Digital Analyst role in a fast-paced environment, leading data-driven marketing projects and analysis
• Excellent analytical skills - evidence of successful delivery of data-driven web analysis and recommendations to drive forward digital performance
• Ability to derive insights from complex data sets and deliver recommendations in a simple and comprehensive way
• Prior experience working with a wide range of data to build descriptive, diagnostic, and predictive analytics
• Working knowledge of CMS, CRM, Analytics platforms & tools, e.g. Umbraco, Hotjar, Google Analytics, Piwik, Salesforce, Contentsquare, etc
• Strong data visualisation skills/excellent knowledge of BI & reporting tools, e.g. Power BI, QlikSense, Tableau
• Previous experience with A/B, multivariate & personalisation testing and associated tools, e.g. Optimizely, Google Optimise, uMarketing - including reporting on statistical significance
• Experience collaborating with multiple stakeholders (including website delivery teams) and on multiple projects across the business and communicating & synthesising information in a simple form
• Knowledge & understanding of regulated industries - Financial Services preferred
• Ability to continually improve ways of working and constantly challenge the ‘Status Quo’
• Willingness to learn, positive attitude, and a commercial mindset

Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

• Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment
• Free access to Headspace, a mindfulness & meditation digital health app
• Free access to Peppy digital health app that offers personalised support through fertility treatment becoming a parent or menopause
• EAP (Employee Assistance Programme) - Offering you support on a wide range of subjects including financial concerns, mental wellbeing and more general queries around family, work, housing, and health
• Cycle to work scheme
• Discounts on gym membership
• Contributory pension scheme & death in service

Your Lifestyle - It’s important you strike the right balance between your work and personal life. We provide benefits to support you when at work and when you’re enjoying your leisure time.

• Minimum of 27 days holiday per year
• Option to buy or sell holiday days through our flexi-holiday scheme
• Discounts on gym membership nationwide
• Access to discounts on a range of high street and online brands
• Community support and charitable giving

Your Contribution - We’re focused on rewarding those that go the extra mile in helping us achieve our goals.

• Participation in our annual discretionary bonus scheme designed to reward your contribution to our success
• Proudly Shawbrook recognition scheme focused on recognising our role models and thanking our colleagues for a job well done