AddressThe Role:
Joining Moderna offers the unique opportunity to be part of a pioneering team that's revolutionizing medicine through mRNA technology with a diverse pipeline of development programs across various diseases. As an employee, you'll be part of a continually growing organization working alongside exceptional colleagues and strategic partners worldwide, contributing to global health initiatives. Moderna's commitment to advancing the technological frontier of mRNA medicines ensures a challenging and rewarding career experience with the potential to make a significant impact on patients' lives worldwide.
In the heart of London, Moderna is shaping the future of healthcare through groundbreaking innovations in mRNA technology. Our UK office is a key player in our global mission, driving forward the development and commercialization of life-changing vaccines. We're inviting passionate and visionary professionals to join us in this exciting and transformative journey in one of the world's most dynamic cities.
Moderna is looking for a visionary Marketing Director to lead our commercial brand strategy in the UK, focusing on our Vaccines Franchise. This critical role involves developing and executing innovative brand plans for our vaccines, including COVID-19 and CMV, and other pipeline assets. The Marketing Director will be at the forefront of shaping Moderna’s market presence, working collaboratively with global and regional teams to create impactful brand narratives and drive disease awareness.
Here’s What You’ll Do:
Be the strategic brand expert who drives Moderna’s commercial brand strategy within the UK, with a specific focus on the Vaccines Franchise (including COVID-19, CMV, and other pipeline assets).
Developing the comprehensive and innovative annual Brand plan that supports commercial brand positioning, brand narrative, disease awareness and thought leadership for marketed brands and pipeline assets.
Shape the key elements that define Moderna’s position as a leader in the vaccines market, working closely with the Country Director and the global and regional brand teams.
Work effectively within the vaccines commercial function, across the brands and with market access to ensure consistent strategic and tactical implementation of global and regional communication programs and initiatives to support the global commercial brand strategies.
Ensure clear engagement plans and roadmaps for key stakeholders across functions are aligned to brand strategies.
Support field (and partner) needs including brand training and best in class tactical tools for engagement with customers in face to face and remote/digital settings.
Working with the global and regional brand teams, lead implementation of core media and digital campaigns for optimal use, brand recognition, and ROI.
Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements.
Here’s What You’ll Bring to the Table:
Within 3 Months, You Will…
Establish yourself as the strategic brand expert for Moderna’s Vaccines Franchise in the UK.
Initiate the development of a comprehensive annual brand plan, incorporating innovative strategies for commercial brand positioning.
Start shaping the key elements defining Moderna's leadership in the vaccines market, in collaboration with the Country Director and global brand teams.
Within 6 Months, You Will…
Implement strategic and tactical elements of global and regional communication programs in alignment with the brand strategy.
Develop clear stakeholder engagement plans, ensuring alignment with brand strategies.
Provide support for field and partner needs, including brand training and the development of tactical tools for customer engagement.
Within 12 Months, You Will…
Lead the implementation of core media and digital campaigns, optimizing brand recognition and return on investment.
Demonstrate strong project management leadership in key communications activities, ensuring compliance with legal and regulatory standards.
Here’s What You’ll Bring to the Table:
Bachelor’s Degree and 10 + years of experience in vaccines/pharmaceuticals brand management and/or customer facing roles. Understanding of and strong interest in vaccines/infectious disease
Demonstrated experience using innovative digital channels and platforms for communications.
Savvy and comfortable making recommendations using different digital channels and platforms
Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing; strong writing skills
Proven ability and hands-on experience navigating complex product communications issues
Knowledgeable in current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
Thinks strategically, prioritizes effectively and delivers high-impact results
Exceptional project management experience, including managing several programs/ projects simultaneously
Strong business acumen and robust understanding of regulatory requirements as they relate to marketing programs and initiatives
Collaborative leadership skills to influence without authority and work effectively with senior leadership
Ability to take initiative and work independently and is comfortable with ambiguity
Effectively negotiates and collaborates with stakeholders; demonstrates the ability to resolve conflict in a constructive manner
Strong and respectful interpersonal and partnering skills, and the ability to build meaningful and sustainable relationships at all levels and functions of the organization
A dynamic and positive team player with excellent organizational, influencing, presentation and written communications skills
Solution-oriented, demonstrates quick analysis, thoughtful and ethical judgment, and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company’s position internally and externally
Pragmatic and willing to drive and support change
Ability to seek diverse input from multiple constituents and stakeholders to drive decisions and innovative solutions
Moderna offers personalized benefit programs and well-being resources as unique as our global workforce so employees can do their best work.
We recognize and appreciate your diverse needs and interests and do our best to support you at work and at home with:
Quality healthcare and insurance benefits
Lifestyle Spending Accounts to create your own pathway to well-being
Free premium access to fitness, nutrition, and mindfulness classes
Family planning and adoption benefits
Generous paid time off, including vacation, bank holidays, volunteer days, sabbatical, and a discretionary year-end shutdown
Educational resources
Savings and investments
Location-specific perks and extras!
The benefits offered may vary depending on the nature of your employment with Moderna and the country where you work.
About Moderna
Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world.
By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities.
We are proud to have been recognized as a Science Magazine Top Biopharma Employer, a Fast Company Best Workplace for Innovators, and a Great Place to Work in the U.S.
If you want to make a difference and join a team that is changing the future of medicine, we invite you to visit modernatx.com/careers to learn more about our current opportunities.
Moderna is a smoke-free, alcohol-free and drug-free work environment.
Moderna is a place where everyone can grow. If you meet the Basic Qualifications for the role and you would be excited to contribute to our mission every day, please apply!
Moderna is proud to be an equal opportunity workplace and is an affirmative action employer.
Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Belonging, Inclusion, and Diversity are critical to the success of our company and our impact on society. We’re focused on attracting, retaining, developing, and advancing our employees and believe that by cultivating diverse experiences, backgrounds, and ideas, we can provide an environment where every employee is able to contribute their best.
Moderna is committed to offering reasonable accommodations to qualified job applicants with disabilities. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the Talent Acquisition Partner or contact the Accommodations team at leavesandaccommodations@modernatx.com . (EEO/AAP Employer) #LI-NS1
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