Director Of Communications & Marketing

Percival Resourcing are excited to be working with The British Horse Society and to support them with their search to hire a new Director of Marketing, Communications & Fundraising.

Based out of Stareton in Warwickshire, The British Horse Society are a registered charity and membership organisation serving the equine community. With over 110,000 members across the UK, it’s main aims are to promote and advance education, training and safety of the public relating to all matters horse. Promote the use, breeding, well being, and health of the horse for the general public, and to promote community participation in healthy recreation, involving the horse.

This is an excellent opportunity, for the right person to join an organisation who will be embarking on a new 5 year strategy commencing in 2025, and have gone through a significant growth phase in their membership, along with strong retention with it’s existing members,  and will be going through an ongoing programme of strengthening audience engagement, and will be launching a new brand refresh in 2024. The new Director of Marketing, Communications & Fundraising will play an instrumental and essential part in supporting the organisation with executing it’s future plans and strategies.

As a senior level marketing and communications professional, your remit will be to lead, develop and implement the marketing and communications strategy, supporting our client’s objectives, whilst delivering against new and existing revenue streams. In addition to this, you will oversee a team of c30 professionals, and provide leadership to 5 direct reports operating at Head of level. 

As the British Horse Society’s new Director of Marketing, Communications & Fundraising, in addition to your salary, you will enjoy the following benefits :

·       Generous hybrid working model of 3 days a week remote working, and 2 days a week attendance in their office in Stareton, Warwickshire.  

·       Annual Leave: 26 days + plus bank holidays (increasing to 28 days after 3 years’ service)

·       Pension: Automatic entry at 4% into their scheme after 3-month deferral period, contributions matched up     to 5%

·       Health Benefits: Income protection insurance,health cash plan, life assurance at 4 x salary.

·       Wellbeing Support:

·       Training and Development: Access to a range of formal and informal development opportunities.  communication workshops.

·       Enhanced Maternity, Adoption and Paternity Pay. 

·       Private Medical Insurance.

As a Director of Marketing, Communications & Fundraising, your duties and responsibilities will include :

·       Lead and deliver the strategic plan for marketing and communications to build awareness of the charity, deliver income and support for our client’s cause.

·       Transform brand awareness and promotion of the British Horse Society to both equestrian and broader audiences.

·       Implement the brand strategy

·       Build awareness and engagement of our client’s purpose using stories across the key charitable objectives.

·       Develop a strategic growth plan to diversify revenue streams across membership, fundraising and legacy.

·       Grow revenue and relationships with all members and external stakeholders.

·       Develop the commercial offering of our client in line with their core purpose, including merchandising and corporate partnerships.

·       Take the lead of the use of Dynamics 365 to develop market leading customer journeys.

·       Lead a high performing team of 30 specialist staff to deliver our client’s business objectives.

·       Manage the marketing budget to maximise output and achieve agreed targets.

·       Lead the team to maintain and grow current membership based on annually set targets.

·       With the IT Director lead on the delivery and implementation of CRM capability, to maximise their data marketing approach.

·       Develop and manage a best in class digital presence ensuring the website and scoail media activities support the objectives of the Society.

As the new Director of Marketing, Communications & Fundraising at the British Horse Society, your experience and skillsets will include :

·       You will be an experienced marketing, communications professional with strong leadership skills and ability to deliver results gained in either a charitable organisation or business to consumer environment. 

·       Strong commercial planning knowledge.

·       Experienced in leading teams to develop marketing campaigns utilising all media including print, digital, social media and events.

·       Strong collaborator, with the ability to work with peers, team members, senior managers and external stakeholders.

·       Excellent understanding of marketing/performance measurement and demonstrating impact to an organisation.

·       An understanding or desire to learn and be part of the equestrian sector.

Salary offering for this position is circa £75,000 per annum. Deadline date for applications will be at 12pm on Thursday 11th April. First stage interviews will take place either in person at their offices in Stareton or virtually week beginning 22nd April, with second stage interviews taking place week beginning 29th April.