Ecommerce Data Analyst

Central Employment are working with a rapidly expanding eCommerce Retail organisation based in the North East.  Due to on-going growth, they’re seeking an eCommerce Data Analyst, reporting into the MD and Senior eCommerce Project Manager.  

Up to £35,000 DOE, based from their Gateshead studio 4 days a week, plus a range of excellent benefits.

What we’re looking for:

• Extensive knowledge of Ecommerce and the use of Ecommerce platforms.
• A driven, technically minded individual who is a self-starter and able to manage their own workload with direction from the business.
• Willingness to learn about all parts of the business to aid in project management and decision making. You will be bold in questioning new ideas and suggestions to achieve the best outcome for the customer.
• Broader knowledge of the entire marketing mix, as well as the ability to manage multiple brands and stores simultaneously.
• A perfectionist who understands the need for quality, clean data, and professional, commercially consistent output.

What you’ll be doing:

• Taking ownership of the product catalogue, images and categories, ensuring information is kept up to date, and new products are uploaded accurately and efficiently.
• Contributing to the overall ecommerce strategy and assisting with implementing new projects and initiatives.
• Increasing sales through Conversion Rate Optimisation and A/B Testing.
• Acting upon and responding to service desk requests for product information changes and website issues.
• Working with the Marketing Team and using data to enhance product merchandising, search engine optimisation and on-site content.
• Continuous testing of the websites to ensure a frictionless customer experience.
• Regular auditing and maintenance of the stores to ensure high performance and conversion.
• Analysing data from Google Analytics and 1st party sources to assist with decision-making and problem-solving.
• Using professional platforms to carry out thorough competitor research.
• Helping maintain several affiliate networks using Awin through third party management.

Key skills we need:

• Extensive knowledge of Ecommerce platforms.
• A high level of experience with GA4, including some experience with implementations and the Data Layer.
• A high level of experience with reporting and Business Intelligence tools such as Looker Studio.
• An understanding of how on-site content affects Search Engine Optimisation.
• The ability to use data to drive decision-making, including Google Sheets and Microsoft Excel skills and experience with analytics platforms.