Ecommerce Executive

About the Client
An exciting opportunity exists with my client a £multi-million market leading player in the e-commerce B2C sector based in Warwickshire.
About the Role:
As an eCommerce Executive, you'll closely collaborate with our eCommerce Manager, playing a pivotal role in a skilled team dedicated to optimising customer experience and conversion on our eCommerce platform(s). This role involves fostering a collaborative work environment and contributing to the success of the organisation.
Key responsibilities
* Support the eCommerce Manager in achieving key objectives.
* Implement SEO strategies to improve organic search results and rankings.
* Conduct thorough keyword research and SEO analysis using tools like SEMrush, Ahrefs, or SEOmoz.
* Create visually appealing content, both written and video, in collaboration with internal and external teams to resonate with target audiences.
* Monitor and analyse performance metrics, anticipating trends and fine-tuning campaigns for optimal results.
* Stay updated on the latest SEO and digital marketing trends and best practices.
* Assist in creating Conversion Rate Optimisation (CRO) tests to enhance customer engagement and eCommerce conversions.
* Focus on micro-actions and next-best actions to optimise user experience and improve conversions.
* Track and contribute to the preparation of relevant KPI reports for the SEO & Content Manager and the broader Keswick business.
* Collaborate closely with marketing and sales teams to align SEO and CRO efforts with overall business goals.
* Stay informed about the latest trends and best practices in conversion rate optimisation and the eCommerce industry.
General responsibilities:
* Develop and instill a passionate, high-performance, and customer-centered culture with a talent-focused approach at all levels.
* Recruit, train, and retain a highly engaged team of eCommerce executives as we expand our brands and revenues.
Candidate Requirements
* Qualifications in Marketing, Business, or a related field, exceeding A-level standards.
* Proven eCommerce experience with a focus on SEO and content management.
* Core understanding of SEO best practices and techniques.
* Excellent analytical skills with the ability to derive insights from complex data.
* Proficiency in SEO tools such as Google Analytics, SEMRush, or similar platforms.
* Familiarity with A/B and multivariate testing.
* Knowledge of conversion rate optimisation techniques and online customer acquisition strategies.
* Exceptional written and verbal communication skills.
* Ability to work collaboratively and lead a team effectively in a hybrid working environment.
* Up-to-date with the latest trends and best practices in digital marketing and measurement.
* Empathy and understanding of brand positioning and consumer needs.
* Preferably, experience in a similar or larger size retailer.
* Energetic personality, ideally with some experience in a Group structure.
* Highly numerate with a strong understanding of core KPIs and the ability to present recommendations at a senior level.
* Excited about being part of a multi-channel business and keen to grow and optimise an online channel.
Personal Attributes:
* Ability to work as both a creative and analytical problem solver.
* Excellent communication and interpersonal skills, fostering key relationships across the business.
* Team player with a dynamic and enthusiastic 'can do' attitude.
* High integrity, instilling trust and confidence at all levels.
* Appreciation for a working environment that is enjoyable and challenging, valuing and respecting contributions at all levels.
* A healthy sense of humour and a belief in creating success to be proud of.