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SalaryDescription
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
We have an exciting opportunity for a commercially driven content strategist to lead on the digital content arm for Phacilitate; initiating; creating; and monetising original content, driving engagement, brand equity and brand reach. Our vision is to improve the journey to commercialisation for every cell and gene therapy biotech, which the Editor will play a key role in.
The ideal candidate will have a scientific background and in-depth knowledge of the biotech sector. They will be confident discussing topics with potential sponsored content prospects and the community and be able to conduct incisive interviews.
Key Responsibilities:
Sponsor Content:
- Present onsite digital content in line with changing trends and audience preferences.
- Collaboration on proposals with internal teams, instigating distinctive ideas and deliverables that meet client needs and our business values (onsite content and webinars).
- Establish and manage project schedules for commissioned content to ensure publication to agreed budgets and deadlines.
- Analyse the success of client campaigns, evidenced through reports and data analysis.
Organic Content:
- Create and manage the editorial strategy and calendar in line with our customer playbook.
- Manage the newsletter calendar ensuring that the content aligns with the portfolio’s key milestones and audience engagement goals.
- Build and deliver the weekly newsletter using Pardot.
- Responsible for posting organic content on social media in order to drive web traffic.
- Attend and report from key industry events.
- Write/develop original content that is highly relevant and topical to our target audience.
- Conceptualise and produce content through research, drafting and analysing surveys, engaging authors and other vendors, editing written work, video and infographics.
- Present and moderate at events to position yourself as a thought leader.
- Develop and manage a functional and engaged advisory board.
- Execute organic content strategy in line with brand strategy, including SEO.
- Develop organic content to drive leads to support content marketing for events.
General:
- Supports the Head of Marketing to manage an annual budget for the digital product.
- Produce regular team updates to communicate upcoming content.
- Support the team in adopting and communicating with an appropriate brand voice.
- Develop and execute the digital content strategy.
Customer Centricity:
- Build strong relationships with our customers and network members, delivering great customer success.
- Create and deliver content that aligns with the customer value journey, ensuring each campaign is delivering on set KPIs.
Strategy and Execution:
- Providing continuous feedback to management through data on key customer trends and making recommendations on adapting the brand marketing strategy.
- Producing reports and predictive analysis surrounding engagement and key performance indicators relating to content performance.
- Identifying areas for improvements in digital content and present solutions.
Requirements
Knowledge, Skills & Behaviour:
- Experience in design processes and the user experience.
- Experience in using marketing automation platforms, such as Pardot are desirable.
- A dynamic writer able to create compelling headlines and editorial pieces.
- Excellent project management within budget and timelines.
- A strategic and commercial skillet for developing campaign proposals.
- Able to react and respond positively to feedback from various stakeholders.
- Self-motivated, proactive, and able to anticipate business needs and take action.
- Fluent in today’s digital media landscape, key trends, and challenges.
- High level of accuracy and attention to detail.
- Entrepreneurial and able to spot new business opportunities.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
