AddressAs a Field Marketing Manager, your role is to develop and execute localized marketing strategies and initiatives to support sales and drive business growth within key markets in the EMEA. You will collaborate closely with the sales team, channel partners, and other collaborators to plan and implement marketing programs that increase brand awareness, generate leads and net new pipeline, help accelerate deals in pipeline and support revenue goals. In addition to this, you will also be required to support on the ‘To- Partner marketing’ to develop and implement partner marketing programs to enable our partners to drive lead and generate revenue for us.
- Strategy Development: Develop and implement Field Marketing strategies aligned with the company's overall marketing and sales objectives. Understand regional market dynamics, target audience preferences, and local competitive landscape to tailor marketing activities effectively.
- Regional Marketing Planning: Work closely with the BU, Product specialist teams, sales team and channel partners to identify key markets and territories. Develop regional marketing plans, considering local market conditions, customer demographics, and business objectives. Define each region's marketing goals, target segments, messaging, and tactics.
- Lead Generation and Pipeline Support: Collaborate with the sales team to generate and nurture leads within specific regions or target markets. Build and implement marketing campaigns and programs to attract prospects, drive engagement, and convert leads into opportunities. Align marketing activities with the buyer's journey and sales funnel.
- Event Management: Plan and execute regional events, including trade shows, conferences, seminars, workshops, and customer appreciation events. Coordinate logistics, manage vendor relationships, and drive event promotion and attendance. Leverage events as opportunities for lead generation, networking, and brand building.
- Channel Partner Enablement: Work closely with channel partners to develop joint marketing programs and initiatives. Provide marketing support, resources, and training to enable partners to promote and sell the company's products or services effectively. Collaborate on co-marketing campaigns and activities.
- Collateral and Content Development: Develop region-specific marketing collateral, sales tools, and content to support Field Marketing initiatives. Ensure alignment with brand guidelines and messaging. Create localized content, including case studies, testimonials, and customer success stories.
- Market Research and Competitive Analysis: Conduct market research to understand regional market trends, customer needs, and competitive landscape. Find opportunities and potential challenges within each market. Gather customer insights and feedback to inform marketing strategies and tactics.
- Reporting and Analysis: Track and measure the performance of Field Marketing activities. Monitor key performance indicators (KPIs), such as lead generation, conversion rates, and pipeline growth. Provide regular reports to stakeholders, highlighting results, insights, and recommendations for improvement.
- Cross-functional Collaboration: Collaborate with internal teams, including sales, product marketing, digital marketing, and corporate marketing, to align Field Marketing activities with broader marketing initiatives. Coordinate with regional sales teams to ensure marketing efforts support sales objectives.
- Experience in B2B marketing, preferably in the SaaS industry.
- Strong Event management experience especially with large tradeshows and industry events
- Experience with marketing automation and CRM tools, such a Salesforce, SalesLoft, Eloqua is highly preferred.
- Strong campaign orchestration, message optimization, persona and buying cycle experience required.
- Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business.
- Hands-on experience prioritizing running multiple initiatives, campaigns and deliverables simultaneously.
- Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision.
- Strong understanding of the EMEA market and customer needs.
- Excellent communication and interpersonal skills.
Why Cisco?
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (39 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box! But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!
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U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
