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Form of workObjective
Working closely with the Director of Engagement & Communications, you will contribute to and deliver the fundraising strategy for the client and its affiliated group of companies’. You will use your knowledge and expertise to diversify and increase the organisation’s income streams and seek out new funding opportunities.
With a hands-on tactical focus, you will use your skills and experience to develop and deliver sustainable income streams for the organisation. You will work with colleagues across the engagement and communications team to acquire and retain new audiences, helping them understand and attract new, committed supporters who are inspired by their work.
As an insight-led individual, you will use your expertise to make recommendations and implement changes that increase income, reporting your findings to key stakeholders across the organisation to improve campaign conversion and improve donor stewardship.
You will also work with the data and administration teams to ensure effective response handling and supporter care. Ensuring donors are receiving the best customer service and systems and processes are efficiently maintained and delivered.
With a proven track record in a similar role, you will have strong organisational skills, excellent project management skills, keen attention to detail, and be a confident communicator. Your knowledge and experience in fundraising will underpin the work of the organisation and help advance animal protection on the international stage.
Key responsibilities
Work at the tactical level to implement new sustainable income streams covering Individuals, Companies, Legacies, Grants, Trusts, and Major Donors to grow income for the organisation.
Collaborate with individuals in marketing, PR, and other senior colleagues to develop new fundraising products and maintain existing income driving activities.
Work within the team to identify target audiences for growth, with a particular focus on digital and paid social channels to recruit new donors.
Develop and manage a stewardship programme that provides excellent engagement opportunities for supporters using insight to develop new supporter journeys including welcome, regular giving, conversion, upgrade, and reactivation, which aim to increase engagement, income and drive long-term relationships.
Research and identify potential grant opportunities from trusts, foundations, and other funding sources. Using your copywriting skills to prepare grant proposals and applications to secure funding.
Set and monitor key performance indicators (KPIs) for fundraising activity, working closely with the data team to monitor and evaluate the success of activity and use this learning to shape the future of activity.
Plan, co-ordinate, and execute fundraising events to engage a wide variety of donors including Major Donors and high-net worth individuals.
Work closely with the Director of Engagement & Communications, and within the guidance of the organisation’s financial regulations, to forecast, track and report on income and expenditure related to fundraising activity.
Provide support and direct line management to the staffing resources within the Fundraising team, following best practice management guidelines within the organisation.
Work with the Director of Engagement & Communications to ensure that all Fundraising policies and procedures remain up-to-date and compliant with best practice methodologies and with data protection and Fundraising Regulator guidance.
Person specification
Essential
The ability to operate at the tactical level in the planning and delivery of a broad range of fundraising income streams.
Proven experience of implementing and evaluating effective integrated fundraising campaigns that have created shifts in the income generating capacity of an organisation.
Creative approach, with the ability to develop engaging and compelling propositions using your copywriting skills to create engaging and compelling content.
Proven experience in Major Donor fundraising with the ability to drive growth and acquire new HNW individuals and high value donations in the charity space.
Demonstrable success in project management and knowledge of how to effectively monitor and evaluate the success of campaigns and communications.
Demonstrable experience in analysing and segmenting data to produce target audiences and insights to inform and improve campaigns and communications.
Excellent communication skills, both verbal and written and the ability to build strong relationships with both internal and external stakeholders.
Excellent organisational and time-management skills with the ability to prioritise conflicting demands while maintaining accuracy and attention to detail. Qualifications (IT/academic/vocational)
Fundraising or marketing qualification/ membership.
Experience
Excellent Microsoft Office IT skills, including expertise in, Photoshop, Word, Excel, and PowerPoint.
Experience of working to campaign performance metrics, monitoring activity to enhance performance and feeding back results into accountable insights.
Proven experience of managing and delivering fundraising and stewardship events.
Proven track record of developing and stewarding relationships with mid-value and high-value donors.
A proven self-starter with the ability to prioritise and deliver high quality work, excellent team working, and collaboration across the wider organisation.
Experience of line managing staff and ensuring support is provided appropriately across the team.
Financially astute with excellent budget management skills.
Ensure compliance with data protection, information security and confidentiality principles. Specific qualities (e.g. attitudes)
Eager to learn and continually improve to keep up to date in the fast-paced digital space.
A positive and flexible approach to the work.
Experience of working with platforms such as Mailchimp (email marketing), Google Analytics (Reporting), Salesforce or equivalent (CRM).
