Global Head Of Influencer Marketing - London - Paye

GlobalHeadofInfluencerMarketing - London - PAYE

Gibbs Hybrid is looking for a proficient GlobalHeadofInfluencerMarketing to create Influencer Marketing and data led brand strategies on a global brand and manage senior stakeholders.

You will bethestrategicleadacrossallglobalInfluencer and social workstreams.

This is an initial 12 month PAYE role, requiring 2-3 days a week onsite in London office.

• Creating best-in-class social content and Influencer Marketing strategies and activations.
• Leading a team of four direct reports: Influencer marketing specialists alongwithworkingverycloselywiththewiderGlobal team, brand category and market leads.
• Bringing strong expertise in Influencer Marketing and the social landscape to the team to guarantee success.
• Thisrolewillbepartofthedesign(strategy)communicationsfunctionwhichisfocusedon: Creationofstrategicandadata-ledinfluencermarketingandsocial strategy
• Creatingyearlyglobalintegratedcommunicationsplans
• Partneringwiththe brandmarketingteamsontheirkeycampaignsornew core/innovation launches developing specific plans and assets.
• Buildingkeyexternalcommsplanforthetop10markets
• Leading the Influencer marketing and socialcontent measurement approach and developingbespokemethodologyand/orsourcing thetoolsneededtostayat the edge of measurement.

Essential

• Strategicthinkingandplanning.
• ExcellentStakeholdermanagement/C-suitewithprovenexperiencewithinalarge organisation
• Strong data analytical mindset and analytics understanding, with experience of social listening,analytics,andcommunitymanagementtools,(e.g.,BrandWatch,Traackretc)
• SocialInfluence&channelmanagement&in-depthknowledgeoftheInfluencermarketing and social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels.
• Excellentpresentationskills
• Clearunderstandingoftherequirementsanddemandsofaninternationalrole.
• Understandsthedynamicsofbuildinginfluencercommunities,paid&earned,andmanaging relationship-based models across both.
• Strongprojectmanagementskills:Provenabilitytooverseeandtrackmultipleprojectswith various due dates and varying requirements and priorities in a highly challenging environment.
• Paidsocialknowledgeiscritical.
• Goodinfluencingskillsandstrongprovennetworkingabilities.
• Teamplayer.Keepsabalancebetweenpersonalaccountabilityanddeliverythrough teamwork.

Click apply now/contact Lianne to be considered for the GlobalHeadofInfluencerMarketing - London - PAYE role