WHAT YOU'LL DO
As part of the Global Social Media team at BCG, you will lead our Employee Advocacy workstream and strategy, engaging with teams across the globe to foster a robust ambassador program and enhance our advocacy platform.
Responsibilities Overview:
* Develop and oversee end-to-end projects within the advocacy channel, fostering collaboration with both internal and external partners to expand initiatives across BCG.
* Oversee multiple workstreams, establish key relationships, and manage a small, dedicated team.
* Innovate within our employee Social Media engagement workstream, driving platform adoption and increasing content interaction and follower growth.
* Uphold brand integrity and enforce Social Media governance across our channels.
* Drive the Social Media enablement program and ensure content relevancy and effectiveness.
As the Global Social Media Manager for Employee Activation, you will be responsible for the following:
* Strategic Partnership: Collaborate with regional, local, and functional teams to grow our Ambassador's program and Advocacy platform.
* Third-Party Collaboration: Work with external agencies on various aspects of employee advocacy and Social Media operations.
* Project Management: Demonstrate strong project management capabilities, handling multiple projects and driving cross-collaboration initiatives.
* People Management: Lead a small team, with prior experience in management preferred.
* Content Strategy: Manage our global advocacy content strategy, develop weekly content calendars, spearhead special campaigns, and ensure content quality standards are maintained.
* Enablement Program: Drive our Social Media enablement program, ensuring relevant and updated content, monitoring courses on our training and development tool, and creating useful resources as needed.
* Performance Analysis: Monitor and evaluate program performance against KPIs to confirm the advocacy program’s contribution to business goals.
* Financial Oversight: Manage forecasting and budgeting for all necessary initiatives and maintain vendor and supplier relationships.
YOU'RE GOOD AT
* Strategic thinking and capability to challenge the status quo for improved outcomes.
* Collaboration within a team and transparency in operations.
* Profound knowledge of the Social Media landscape and evolving content marketing trends.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
* At least 5 years of experience in Social Media or digital marketing, focusing on employee advocacy.
* Demonstrated ability to manage an employee advocacy tool and develop an ambassador program.
* Strong project management skills with exceptional attention to detail and organization.
* Experience in building and managing stakeholder relationships and leading a team, including mentoring and professional development.
* Excellent written and verbal communication skills.
* Experience in data analytics and reporting within Social Media and marketing fields.
* Familiarity with the latest digital marketing regulations and compliance standards.
* A track record of successful Social Media campaigns and initiatives that have significantly improved brand visibility and engagement.
YOU'LL WORK WITH
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and Social Media.