Head Of Market And Customer Insight

Head of Market and Customer Insight

Are you interested in human behaviour and understanding why peopledo the things they do, and make the decisions they make? Do you have a passionfor data and using it to help businesses make evidence-based decisions? Do youwant to help shape the experience for future Salford students?

We are looking for an experienced Insight professional to cover a12 month period of maternity leave at the University of Salford. Thiscross-Directorate role will bring together both Market and Customer Insight toencompass the full student journey. As Head of Customer and Market Insight,you’ll undertake work across 5 key areas:

• Studentrecruitment
• StudentVoice
• Courseportfolio
• Admissions
• Marketing& Communications

For an informal discussion please contact Hannah Burchell- h.c.burchell@salford.ac.uk – toarrange a call. Please note this role requires attendance on campus onTuesdays and Thursdays.

Closing Date 03/03/2024, 23:55

Interviews are expected to be held on 19th March.

Key responsibilities

• Provideinspirational leadership to the Insight team, enabling them to deliver theobjectives and plans of the team by focusing on the performance and developmentneeds of the team, and by ensuring that the team is making best and mostefficient use of individual skillsets.
• Maximisethe effective utilisation of colleagues’ skills, minimise duplication of effortacross teams and ensure that the refocussed team is delivering greater value tothe university.
• Workclosely with the recruitment and marketing teams to ensure marketing plans andrecruitment activity delivers in line with feedback from (prospective) studentsand is focused on areas of growth, where University of Salford can have acompelling offer.
• Workclosely with the recruitment and marketing teams to ensure marketing plans andrecruitment activity delivers in line with feedback from (prospective) studentsand is focused on areas of growth, where University of Salford can have acompelling offer.

A bit about the Marketing, Recruitment and ExternalRelations team…

Our Marketing, Recruitment and External Relations team areresponsible for the core range of activities that promote and engage with ourexternal environment and stakeholders. This includes both prospective andcurrent students, businesses and our local community. Made up of Marketing andCommunications, Student Recruitment and Outreach and External Relations teams,we work together to plan and deliver key activities that support theUniversity’s ambitions for growth, diversity and an increased profile. Theyalso provide marketing expertise to colleagues and support events, corporateprojects and new initiatives across the University.

What’s in it foryou?

Competitivesalary - and excellent pension scheme

Generous annual leave - plusthe option to buy additional days.

Flexibleworking - we support a culture of flexible and hybridworking, subject to business requirements. This particular role requiresattendance on campus, currently Tuesdays and Thursdays.

Professionaldevelopment - a comprehensive package of training anddevelopment opportunities to help you achieve your full potential.

Ourcommunity – there’s a real sense of belonging here at Salford.We value diversity — in backgrounds and in experiences. Our difference makes usstronger, and together we share a passion for improving students’ lives.

The perks!MySalford, our online employee portal, offers a wide range of lifestylebenefits and discounts.

Wellbeing –your wellbeing is our priority. We have a wide range of dedicated services andfacilities to support your mental and physical health.

Become unstoppable –apply today!

To apply, please visit our websitevia the button below.