Head Of Marketing

The Embassy of Beauty London team has an exciting opportunity for an experienced Senior Marketing professional to join the company to help drive a 360-remit across marketing overseeing planning, strategy, creation, execution, and evaluation. You will maximise all brand and product-related activities to drive optimal customer acquisition and retention. The role includes overseeing the Embassy of Beauty brand, and 5 luxury Skincare Brands.

KEY RESPONSIBILITIES:

- Develop the marketing strategy in line with the overall business and brand objectives.

- Overall responsibility for the master brand identity, defining the positioning whilst growing awareness and consideration.

- Analyse research data to inform on brand strategy, inform on messaging/USP’s, lead on brand ‘tone of voice’ development, and manage core campaigns from ideation to execution.

- Own and grow the YouTube channel with developing compelling content to drive awareness and consideration into revenue.

- Own the marketing calendar across brand, promotions, and product.

- Manage campaign timelines and budgets and reporting back into the business.

- Responsible for new product and brand launches.

- Manage in-store marketing programmes, pre, during and post launch.

- Execute in-store marketing campaigns, creating and co-ordinating POS collateral.

- Own the PR strategy and manage the PR agency across traditional and digital comms.

- Support the sales team with marketing for the opening of new distribution channels and working closely with current retailers across key markets (UK). You will be the point person for 3rd party alliances and responsible for co-marketing with key retailers.

- Execute the key marketing priorities across all offline and online channels across paid, earned, and owned.

- Manage the website content including maintaining the online product catalogue and creating brand content (visuals, copy).

- Drive the social media strategy and planning.

- Create personalised email marketing flows using Klayivo.

- Maintain and grow CRM database to acquire new customers and retain existing.

- You will be responsible for one direct report.

SKILLS REQUIRED

- A passion for Beauty and the luxury industry with a minimum of 7 years’ experience.

- Needs to be a strong manager in developing direct reports to the next level of their career.

- An experienced professional in marketing.

- A creative mindset combined with excellent campaign execution and someone who ‘thinks outside of the box’.

- A generalist marketeer who understands the full 360-marketing mix.

- A strong multitasker who can manage multiple brands.

- Be a good problem solver, with creative flare and a passionate/proactive attitude.

- Proven experience in the creation of content, strategies, and platforms.

- Highly effective communication skills and the ability to couple business goals with customer needs and translate into highly effective sales and marketing strategies.

- Managing and interpreting customer intelligence to enable business improvements.

Qualifications / Role Requirements

The ideal candidate will possess:

- Extensive knowledge and a passion for the luxury industry.

- A proven track record in successfully managing your team working in marketing at a management level.

- Experience using editing software, advising on copy to drive optimal engagement, paid search guidance and reporting on analytics.

- Experience in promoting brands.

- Experience sourcing suppliers & agencies.

- Experience managing PR companies.

- Excellent communication skills both written and verbal and ability to build strong working relationships.

- Ability to work effectively to deadlines, thriving on change in a fast-paced start up environment.

- Fully conversant in Klayivo, Shopify and Excel

Presidentssummitltd@outlook.com

CSO

Presidents Summit is Northern Europe's leading business conference, connecting 3,000+ leaders, entrepreneurs, investors and policymakers from 50+ countries providing a global business community for today's and tomorrow's leaders.

For more than a decade, Presidents Summit has welcomed world-leading experts such as Bill Clinton, Steve Wozniak, Sir Richard Branson, Gary Vaynerchuk among 130+ others to provide our business community with the newest actionable insights and inspiration from the world's greatest speakers.

Presidents Summit is part of United Media () which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc.

As our Sponsorship Sales Executive, you get the unique opportunity to be a key player in building the greatest conferences by providing you with exceptional training and products.

A competitive salary and generous OTE

A chance to work closely with our senior leadership team on conference strategies

International travel to our conferences representing the company.

Your mission is to own the full sales cycle in selling high-value conference sponsorships to senior prospects. Deliver credible, professional sales pitches to new prospects in order to achieve ambitious sales targets

Work closely with our content and delivery teams to ensure best-in-class delivery

Work hand-in-hand with our content team to create compelling pitches to inspire our prospects

Moreover, you're humble and you share our passion for building and executing new businesses

Sales excellence:

Solid experience and evidence of regularly outperforming targets within a B2B sales role

Evidence of a passion for sales and business development

Pride in Work:

Uphold the highest standards, ensuring every task you undertake is a testament to quality.

Job Types: Full-time, Permanent

Pay: £100,000.00-£140,000.00 per year

Benefits:

• Bereavement leave
• Company events
• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee mentoring programme
• Enhanced maternity leave
• Enhanced paternity leave
• Financial planning services
• Flexitime
• Free fitness classes
• Free or subsidised travel
• Free parking
• Gym membership
• Health & wellbeing programme
• Private dental insurance
• Private medical insurance
• Referral programme
• Sick pay
• Work from home

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Monday to Friday
• Overtime

Supplemental pay types:

• Bonus scheme
• Commission pay
• Loyalty bonus
• Performance bonus

Work Location: Hybrid remote in London, EC3V 3NG