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SalaryThis brand was founded in 2018 and has recently raised funding and poised for significant growth in the near future so looking to expand their talented team!
We are seeking an experienced Head of Marketing to lead their marketing efforts. The ideal candidate will have a proven track record in marketing within the B2B sector, ideally with experience in nature specifically or related sustainability fields. You will be responsible for developing and executing a comprehensive marketing strategy that aligns with the mission and business objectives.
You'll be in charge of…
- Strategy Development: Create and implement a comprehensive marketing strategy that includes digital, content, and event marketing to increase brand awareness and generate leads.
- Brand Management: Ensure consistent messaging and branding across all channels, aligning with our core value proposition
- Lead Generation: Develop and execute campaigns aimed at driving inbound leads, optimizing conversion rates through A/B testing, and continuously improving campaign effectiveness.
- Content Creation: Oversee the creation of engaging technical content that educates our target audience about the nature reporting space and showcases the value of our deep technical expertise and software solutions. See here for an example of our recent nature reporting white paper.
- Social Media Management: Manage our corporate LinkedIn presence to increase followers and engagement to ultimately build awareness and drive leads
- Market Analysis: Conduct market research to monitor what competitors are doing and ensure we are positioned to succeed in the market
- Performance Metrics: Set and report against ambitious KPIs for our marketing efforts focused on driving up unprompted awareness among our target customers, lead generation, lead conversion rates, and customer acquisition cost.
You'll have…
- Marketing experience in a B2B environment
- Alignment with the natcap mission - ideally backed up by experience working on the nature crisis or tackling the broader sustainability agenda
- Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.
- Strong analytical skills with experience in market research and data analysis to inform decision-making.
- Excellent communication and leadership skills, with the ability to inspire and motivate a team.
- Creativity and innovation in developing marketing strategies that resonate with sustainability reporting teams.
- Ability to thrive in a start-up environment, demonstrating a proactive and resourceful approach to achieve results Ability to speak major European language (e.g., French or German) - not essential!
Salary: £70,000
Logistics: Farringdon office, 3 days a week on site / 2 days WFH
