Head Of Marketing ((Aerospace & Defence)

Element has an opportunity for a Head of Marketing to join our growing Aerospace and Defence business unit in EMEAA to lead the development and execution of Marketing strategy. The marketer will leverage best practice to increase overall brand awareness, generate leads and provide monthly assessments and recommendations that will positively affect business results.

You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. You will be a key player in making our growth strategy happen.

Responsibilities

• Develop and deliver marketing strategy and corresponding KPI metrics annually which are aligned with key sales objectives (with support from the Marketing Director & Sales Director)
• Create and deliver omni-channel marketing campaigns that will extend Element’s reach in end markets, increase lead generation and improve brand awareness
• Budget management of key marketing initiatives to maximise ROI for the business unit
• Develop uniform messaging and value propositions for target customers to optimize brand awareness
• Monitor and report against campaign progress
• Collaborate with experts to produce content (articles, thought leadership, case studies, videos, brochures etc) to increase customer engagement across all channels, especially digital
• Maintain and develop website with added value content to maximize lead generation
• Drive traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.
• Develop ABM campaigns to develop opportunities within strategic key clients
• Deliver content in accordance with brand style guidelines and appropriate editorial governance so content is consistent with our Element brand voice, style and tone
• Develop and execute virtual and live marketing events programme
• Process improvement

Qualifications

• Significant marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
• Bachelor’s Degree in Marketing / Communications or equivalent in experience
• Excellent written and verbal communication skills
• Problem solving, proactive attitude to thrive in an evolving marketing team
• Strong campaign management skills with ability to work with internal team members and outside agencies
• A customer-centric, results-driven mindset