Head Of Marketing And Communications

Head of Communications & Marketing

Baby Lifeline

Midlands or London (Hybrid if required)

About Us

Baby Lifeline is a highly respected national charity whose mission is to ensure the healthiest and best outcomes possible from pregnancy and birth.

Founded over 40 years ago by Judy Ledger following the personal tragedy of losing three premature babies, we have since purchased many million pounds’ worth of equipment for maternity and neonatal units, produced nationally recognised reports and research projects, staged highly successful annual UK maternity safety conferences, and provided evidence-based, multi-professional training to reduce avoidable harm and death in maternity. Training is provided through Baby Lifeline Training Ltd, a not-for-profit social enterprise. It trains around 4,000 delegates annually and is one of the main providers/developers of training for maternity professionals in the UK.

Head of Communications & Marketing

An exciting opportunity has arisen to join Baby Lifeline as Head of Communications and Marketing. You will play a critical role in supporting Baby Lifeline to deliver its important mission, leading the development and delivery of our strategic communications and marketing plan. Together, these will grow awareness of and engagement with our brand and increase donations.

Head of Communications and Marketing Responsibilities:

·         Providing strategic communications and marketing counsel to the Chief Executive

·         Devising results-driven marketing campaigns to grow our audience and drive charity donations and fundraising

·         Devising creative media engagement strategies, leading on proactive and reactive media relations including press releases, statements, interviews, and enquiries

·         Building relationships with relevant professionals and experts within healthcare, to help drive sign-ups to events and training

·         Managing and influencing relationships with key external influencers, such as journalists, producers, and celebrity VIP ambassadors

·         Overseeing our website and social media channels, developing creative content that drives growth, reach and engagement across channels 

·         Line managing a Digital Marketing Manager on the effective day to day delivery of website and social media activity; working with external agencies where appropriate

·         Understanding what metrics to use as a measure of success, based on key objectives – and to report on these confidently

·         Researching and evaluating the latest trends within the charity sector and using these to advance Baby Lifeline communications and marketing activity

·         Advising and working with Baby Lifeline Training Ltd on relevant projects

As Head of Communications & Marketing, you will have:

·         Experience in a similar communications or marketing role

·         A keen eye for marketing design – experience creating social media assets is preferable

·         Self-motivation and passion about the opportunities that can come from marketing, communications, and social media

·         Strong written communication skills and copywriting capabilities

·         Excellent interpersonal skills

·         A degree in Marketing and/or PR or equivalent is desirable

·         Health/charity sector experience is desirable but not essential