Head Of Marketing And Lead Generation

We are currently seeking a structured proactive Marketing Leader to join the SoftCo team based in Dublin. This is a unique opportunity to lead the Marketing and Lead Generation function in a world leading technology company.

SoftCo are a fast growing global Procure-to-Pay and Compliance technology company and we are looking for effective, proactive, and fun people to be part of our exciting journey. Our Smart Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, staff morale and fighting fraud.

With 33 years' experience, SoftCo ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology delivers our customers unrivalled levels of automation with the greatest savings. We operate from offices in the US, Finland, UK and Ireland. We have over a million users worldwide including PwC, Volkswagen, Patagonia, Primark, Logitech and nearly 80 departments of the Finnish Government. We are certified with ISO27001, Microsoft Gold Partner, all types of SOC, and we are an AWS Advanced Technology Partner.

We are currently seeking a structured proactive Marketing Leader to join the SoftCo team based in Dublin. This is a unique opportunity to lead the Marketing and Lead Generation function in a world leading technology company. Your main objective will be to drive SoftCo's revenue growth, brand awareness and support sales efforts through effective Marketing and Lead Generation initiatives. You will work closely with cross-functional teams including Product, Sales and Business Development to execute innovative marketing plans that make a difference. The successful candidate will be ambitious with a proven track record.

• Lead the Marketing and Lead Generation teams and implement plans that align with the company's targets and drive sales.
• Leverage digital channels to promote the business and drive Lead Generation and growth.
• Implementing marketing plans proactively across all channels including online organic email marketing, social media and global events in the US, Canada and Europe.
• Conduct analysis to identify trends, opportunities, and potential areas for growth.
• Utilise marketing analytics tools to measure the effectiveness of campaigns and initiatives.
• Prepare regular reports and presentations for senior management.
• Create industry leading content, whitepapers, eBooks, customer success stories, website information and news stories working with our marketing team and external specialists.
• Ensure adherence to company policies and compliance standards.

• 3rd level degree in Marketing or equivalent.
• A minimum of 5 years' experience in marketing management ideally in a B2B environment.
• Experience implementing a marketing strategy and delivering projects on time.
• Strong communication and team management skills.
• Experience within a financial services or SaaS organisation would be advantageous.

This is an opportunity to expand your knowledge and work in a rapidly growing exciting market. A competitive remuneration package is on offer and our benefits package includes membership of our on-site gym (Dublin), company paid health insurance, life assurance, pension, educational scheme, long service awards and a staff referral scheme. If working for one of the most innovative technology companies is your thing, then look no further.

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