Head Of Marketing Operations – Emea

Chubb is looking for a Head of Marketing Operations for the EMEA region that will lead the EMEA Marketing Operations function supported by four direct reports based in London and Madrid. The role focuses on developing, and operationalising use of Marketing technology, customer data, implementing consistent processes and metrics to improve marketing performance across the marketing and communications function in the region. In addition the role will have tactical responsibilities e.g. overseeing marketing planning and brand in addition to various marketing projects e.g. multi country integrated marketing campaigns, email marketing and international events working closely with the marketing and communication teams in country across the region as well as with the global centres of excellence based in the United States which include marketing technology, digital marketing and brand. The role will also build working relationships with IT and the Business Analytics team.
The role reports to the Marketing and Communications Director, EMEA; and is a member of the regional marketing and communications leadership team. The function is the centre of operational excellence for the EMEA region supporting the entire marketing and communications team comprising around 35 colleagues
Responsibilities:
Marketing technology
Lead the streamlining and implementation of Marketing workflows and marketing technology platforms in the region and ensure compliance with legal, privacy and security guidelines.
Support users of the platforms.
Marketing analytics
Build and manage marketing effectiveness reporting/dashboards ensuring consistent application in the countries in region delivering actionable insights to the marketing and communications teams.
Define KPIs for multichannel (online/offline) campaign goals, measure performance and initiate changes. Support countries with application and implementation.
Integrated marketing campaigns
Develop and oversee implementation of pan regional marketing campaigns working closely with the countries. This includes identifying key audiences based on insights; developing the marketing strategy including channels (e.g. email, direct mail, paid social, paid digital, earned media, and events), assets across the funnel stages (awareness, interest, sales) and the KPIs enabling campaign optimization.
Oversee implementation of global campaigns in countries across the region
Events and merchandise
Manage international events
provide event support to countries and functions as needed.
Manage provision of branded merchandise
Marketing planning and budget
Support the Director of Marketing and Communications with the production of the marketing plan for the region/countries
Budget management ensuring budgets are delivered within plan
Work with Procurement in managing suppliers and contracts
Lead and manage the Marketing Operations team
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