Head Of Sales - Health And Wellbeing

Our client are a drinks brand who sit very heavily within the Health and Wellbeing sector. They have won some very exciting and big accounts within the sporting sector.

We are on the hunt for our client to find their Head of Sales to create and deliver the sales strategy at a really exciting time. Across our key focus areas of (1) Major Retailers, (2) Wholesale Convenience, (3) E-Commerce and (4) Export Markets. This role is for a proactive go-getter to deliver our mission, get the products into stores across the nation and the hands of as many people as possible. The role has 4 direct reports to start with (actively recruiting for several other Sales talent) and you will need to grow, nurture, and support a multi-channel sales team, to achieve ambitious KPs and build a strong culture.

Who you are

The ideal candidate is a strategic commercial operator with a deep understanding across several of the channels mentioned above (strongly preferable for UK Retail first and foremost) in the food and beverage sector, a knack for building brand awareness, a great relationship builder, and a proven track record of developing and executing successful sales strategies.

The person we are looking for will either be in an equivalent role at a larger ‘challenger’ brand, or a channel director (preferably Retail) in a mid-large food &; beverage business, looking for a broader sales leadership role, influencing beyond their core functional responsibilities.

The right person thrives in a fast-paced environment, is seeking a role in a company underpinned by an authentic mission, and willing to “get their hands dirty” to achieve it!

Key Responsibilities:

 Create a 1–3-year sales commercial strategy in line with the companies growth plan
Develop and own the sales forecast across all channels reviewing and adjusting on a defined cadence (e.g., 8,12 weeks)
 Work with marketing and creative resource, create the story to take to the trade and show
 Own and nurture our key commercial relationships to deliver short and long-term sales goals Own the Monthly and Quarterly internal reporting cycle to tell the progress of our growth across all key sales channels
Work closely with other departments to create and execute a commercial plan that will drive distribution, visibility and rate of sale
Lead the collaboration between sales, ops and marketing to ensure consistent brand delivery and availability across all channels
 Grow, nurture, and support a multi-channel sales team, to achieve ambitious KPI’s and build a strong culture
 Execute alongside their team to build high trust and credibility with their the team and customers
 Coach teams to always negotiate towards win-win outcomes
4+ years proven success in sales roles within the food & beverage industry – ideally withmajor brands or challenger brands to have gained high level exposure to the ‘right way’ of doing things
Strong understanding of Health and wellness trends
 Excellent written and verbal communication skills