AddressThe Industry Principal for Governance, Risk & Compliance (GRC) provides and operationalizes the delivery of practitioner insights acquired through extensive experience and knowledge of GRC, enterprise risk management (ERM), assurance and audit directives and processes that inform marketing and sales strategies for Workiva solutions within their area of expertise.
Beyond simply sharing the expertise, this position is able to work with traditional marketing, sales, and other roles to organize, simplify, and scale the dissemination of these insights in a manner that drives meaningful and noticeable impact.
This insight includes thought leadership, buyer persona and product positioning, sales training, and other marketing support that drive desired outcomes for Workiva's marketing and sales efforts. Both internally and externally, this position is looked to as a leader and influencer within their respective domain.
This role is a subject matter expert (SME) aligned to a traditional product marketer within their area of expertise, and supports a broad cross-departmental team aligned to Workiva solutions and marketing campaigns. This role applies deep GRC practitioner experience, and strong leadership and organization skills, to help traditional marketing and sales teams understand the inherent challenges faced by practitioners and how Workiva's solutions can solve them.
They will rely on their practitioner expertise to help current and potential Workiva customers understand how Workiva solutions can be used to drive positive business outcomes. While not directly accountable for sales and marketing performance, this role plays a critical role in helping to drive Workiva's business initiatives while providing leadership to other subject matter experts and the product marketing organization overall.
What You’ll Do
Actively lead partnerships with traditional product marketers and cross-functional solution teams within the Industry Principal’s area of expertise
Organize, coordinate, draft and execute thought leadership (in-person and virtual events, written content, internal trainings) both individually and in concert with other subject matter experts to advance awareness, credibility, and progress Workiva prospects as an influencer
Actively guide and influence the identification and development of marketing strategies and campaigns, and coach traditional marketing team members to demonstrate comprehension of relevant personas and the "status quo" pain points of their roles.
Assist in conceiving, developing and producing marketing artifacts through strong industry expertise
Drive customer persona training and understanding of how common technology is used
Build and maintain strong relationships with industry influencers, partners, and customers to gather feedback, understand pain points, and drive product enhancements.
Stay informed of industry trends, competitive landscapes, and regulatory changes to identify opportunities and threats and translate these insights into actionable marketing plans and opportunities for Workiva
Support sales efforts as needed by joining sales meetings and lending perspectives on pricing and solution licensing, and identify trends and opportunities for broader sales enablement trainings or sales process adjustments
Share opinions and perspectives as needed within the Industry Principal’s relevant practitioner expertise and identify areas where organizational training is needed
Consult with Workiva team members as needed to support understanding of Workiva customers and the technology they use while identifying potential Workiva solution gaps and expansion opportunities
What You'll Need
Minimum Qualifications
Undergraduate Degree or equivalent combination of education and experience in a related field
10+ years combined, relevant practitioner experience in audit, accounting, finance, or related fields with a significant emphasis on GRC
Preferred Qualifications
Extensive knowledge of the landscape of regulatory mandates and trends in GRC in the European market
Strong verbal and written communication skills directed to all levels of an organization
Ability to collaborate on a go-to-market (GTM) approach and strategy
Successful track record collaborating and influencing cross-functional leadership teams
Demonstrated willingness to share relevant opinions and perspectives with a high-level of self-awareness and emotional intelligence
Extraordinary project management skills
Ability to represent Workiva as a thought leader both internally and externally
Working Conditions & Travel Requirements
Up to 25% travel for customer meetings and company events
Reliable internet access for any period of time working remotely, not in a Workiva office
Where You’ll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy:
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
#LI-BL1
