Interim Crm Marketing Automation Specialist - Salesforce Marketing Cloud

Interim CRM Marketing Automation Specialist - Salesforce Marketing Cloud

Location: Central London offices, although role may be able to be appointed as remote.

Rate: £200 - £250 per day, outside IR35

Term: 3 months initially

This is a project role to help bridge a gap whilst the company appoints numerous permanent headcount to their team as part of a scale-up of their CRM ops team. It’s therefore likely to be an initial period of 3 months, with the likelihood of extending, based on the time it takes to appoint and onboard the permanent headcount required.

Of course, it also means there’s potential for you to consider this opportunity on a contract to perm basis as well. Should you so decide.

The emphasis here is on the CRM ops side of things. Helping to build, test and optimise CRM based customer journeys all within Salesforce Marketing Cloud, as well as Taxi for Email.

You’ll need to be familiar with dynamic content and in particular using AMPScripts for insertion of personalised and dynamic content blocks. Working through the logic behind customer journeys and the assets needed to support and automate them.

Working with the content and campaign teams to verify content ensuring quality control before campaigns go live, as well as continuous refine and optimise campaigns through A/B testing.

They’re in the process of completely re-thinking and rebuilding their CRM journeys from the ground up. It’s a rather expansive programme, and will involve a lot of thought and consideration, since they’re also bringing in a lot of new tech capabilities to improve and enhance personalisation too - with additional tools like Phrasee AI and Movable Ink.

In addition you’ll need a knowledge of HTML, but this is principally for fixing errors or fault resolution. Particularly with things between SFMC and Taxi for Email.

About the company

They’re a consumer champion brand and a digital economy darling. A brand that’s been around for quite some time and are a household name, whose brand advertising will be known and recognised by everyone!

Mission driven, highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent outperformance of commercial goals and objectives which have put the company in a very strong position going forwards.

Experience Needed

• Must have an understanding of SFMC and particularly the journey builder application
• Good understanding of how to build customer journeys and apply an overlay of lifecycle marketing to these
• You have experience of working with dynamic content and personalisation, ideally with a knowledge of AMPScript
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of 'how can I make this better’ versus just churning out campaigns to meet deadlines - and not afraid to tear things up and start again if that’s what it takes to improve things.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV - it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data & CRM
Blue Pelican