AddressJob Description
An opportunity has become available for an experienced Marketing Consultant to provide support on an interim basis to both the Marketing Director and Customer Marketing Manager.
The ideal candidate will have a proven track record of leading programmes through teams, engaging and influencing at all levels of the business, positively challenging the status quo with a proactive / solution orientated mindset, turning insight into action and creating a clear link between Marketing inputs and team outputs that deliver both customer and commercial benefit.
What does the job involve?
- Deliver key customer programmes for Customer Marketing to the highest standard, on time and within budget
- Commercial acumen - Evidence based strategy, planning and implementation
- Strong stakeholder engagement within and across teams, at all levels of the business
- Engaging suppliers / in house insight teams to generate insight / trends on consumers, competitors and the market through research / analysis
- Working with media and creative agencies to deliver engaging and disruptive communications that support right message to the right customer at the right time
- Commissioning and leveraging insight to inform effective strategy and actionable plans across the complete customer lifecycle, at scale, to deliver positive outcomes for our customers and our business
- Delivering effective customer communications in a heavily regulated and competitive industry
- Best in class, insight led creative and customer comms
- Design and deliver test-measure-learn to embed continuous cycle of improvement
- Track, monitor within and post campaign implementation providing analysis to inform recommendations for further optimisation across the customer lifecycle
- Communicating outputs as they align with key marketing metrics to demonstrate the value add of the team – across all areas of the business
Key projects include –
- Cross-channel customer communication programmes that span the full customer lifecycle from onboarding through to retention
- Cross-channel customer engagement communications to improve NPS and satisfaction
- Partner with independent research providers to oversee customer research initiatives including leavers / joiners and the annual customer survey
- Deliver strategy and oversee implementation to improve personalisation of communications to engage right customer, right message, right channel and right time
- Design and oversee implementation of test-measure-learn framework across application customer communications and programmes
About Us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. Over 499,000 customers trust us with their investments, and by continuously striving to make investing easier we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company. Headquartered in Manchester with offices in central London and Bristol, we now have over 1300 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for 6 consecutive years.
There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.
There is also an active programme of social events throughout the year, which are open to all employees.
What we offer:
- Generous holiday allowance
- Hybrid working
- Contributory pension scheme
- Health Cash Plan, EAP
- Gym access
- Paid volunteering opportunities
- Free social events…and more
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.
