Address
Form of work
SalarySpecific objectives and work ‘packages’ in the role will be:
Objectives/requirement
- Stabilise, upskill, and energise comms team aHead of summer and a transition to a permanent Head of comms
- Create a clear comms strategy with buy-in at all levels to bring coherence to activity, and a clear forward implementation plan
- Continue to build Nest Insight’s external reputation by maximising impact of in-flight pieces of research as they launch and by seizing/developing reactive opportunities
Work packages – time-bound
- An initial analysis and diagnosis of the current position – rapidly develop a clear understanding of the capability of the team at group and individual level, its ways of working, conduct a review of existing content, channels, lexicon, brand and other assets
- Strategic comms – based on the above and through a collaborative process across Nest Insight, develop a comms strategy and workplan aligning corporate purpose and strategic objectives to external facing activity – including but not limited to brand, channels, content, lexicon, audience (and relationship?) mapping
- Tactical comms – develop ways of working to empower team members to more easily capitalise on reactive opportunities. Create and embed tool kits and checklists to maximise content exploitation and best practice
- Capacity building – shape and lead recruitment of a Head of comms role, and advise on the additional capacity needs through interim/contract-based resources to cover comms manager maternity leave, recruiting if necessary
Work packages – ongoing
- Upskilling the team and knowledge transfer – develop the existing team and create conditions for flourishing, showing by doing (see next bullet) and with formal line management of 2-3 team members or informal mentorship/guidance
- Execution – launch research projects (3-4 in the next 3-4 months), create reactive/tactical opportunities (e.g. podcast appearances, speaking and networking opportunities)
- Execution – represent Nest Insight externally and enable others to better do so with improved comms collateral
- Partnerships/senior stakeholders – support team as needed with e.g. briefing packs, recommendations on branding and positioning and comms support
- Counsel – be senior comms adviser and an active participant in the Nest Insight senior management team, supporting senior management colleagues on matters relating to comms and the comms team
Flexible and agile working
Everyone's personal situation is different. To make the most out of hybrid working we've introduced different ways of working, which include (subject to role requirements):
- hybrid of office and home working (there will be an expectation to attend the office, as required)
- reduce or vary working hours
- reduce or vary the days worked
- work from home (or a different location)
- work compressed hours
- job share
