Junior Digital Manager, Marketing & Bd

Forsters is a Central London-based law firm which delivers exceptional legal results to its clients who are principally from the real estate and private wealth sectors. Whatever our client's objectives, we take a collaborative approach to find solutions tailored to the client's specific needs. We believe our engaged and friendly manner, combined with the delivery of concise, clear and commercially led advice helps to build long lasting relationships with our clients. Forsters has 68 partners and over 500 members of staff.

Job Title

Junior Digital Manager

Reports to

Digital Lead

Liaises with

Digital Specialist, BD & Marketing Managers, BD & Marketing Executives/Co-ordinators, Events Executive, Partners, Business Service Heads and other internal and external senior stakeholders.

Department

Marketing and Business Development

Hours

Core hours are 9.30 – 5.30 (flexibility will be required as the demands of this role will vary from week to week)

Job Summary

The Junior Digital Manager will play a key role in the implementation of the Digital Marketing strategy, Improving the integration and optimisation of digital channels, together with understanding the user journey across our digital landscape.

The role is central to managing the firm’s approach to promoting brand awareness, raising the firm’s profile and its wider business development activities through effective and consistent digital communication and use of relevant digital channels and tools. Working with the Digital team to provide information, recommendations and innovative ideas for new digital marketing channels, tactics, and tools, ensuring they are relevant, efficient and realistic.

The Junior Digital Manager will work with the wider digital team to assist in the implementation of the firm’s digital marketing strategy They will work across a portfolio of digital marketing channels and tactics such as content marketing, SEO, email marketing, and social media; identifying performance and looking at ways to improve engagement and integration, ensuring the greatest success and ROI.

Main duties and responsibilities

Website

• Responsible for the day-to-day management of the firm’s public facing WordPress website including the continued integrity, quality, and accuracy – and in the longer term, optimisation and development – of a best-in-class website.
• Working with the Digital Lead, BD & Marketing Managers, BD & Marketing Executives and Social Media Specialist on content curation and development with responsibility for considering technical performance and optimisation (SEO), and general brand implications
• Assist in the implementation of marketing and digital plans, campaigns and activities, and production of content as part of the firm’s digital strategy.
• As and when required, work with stakeholders, to help drive the update and/or refresh of the firms’ website and associated branded collateral, working with wider teams and external 3rd parties as needed.
• Using the tools at our disposal to work with stakeholders to build optimised content in-line with best practice and data-led insights.
• Experience of managing web development projects.
• Support the development and tactical use of digital content formats, e.g., video and podcasting, to underpin the firm’s content marketing strategy.
• Support BD & Marketing team in developing and delivering new and innovative digital experiences to engage audiences, executing digital marketing campaigns to support brand and marketing objectives, across our digital channels.
• Manage quality and consistency of content and identify opportunities to improve engagement across online channels, in line with brand guidelines and strategic aims. Collaborating with the wider team on content creation best practices and the distribution via digital channels, optimising exposure to target audiences, carrying out iterative testing to support continuous improvement.
• Identify user experience improvements using marketing data and develop a framework for tracking marketing goals.
• An ability to optimise all digital marketing channels to maximise lead generation and use UTM tagging to attribute impact of marketing activities on lead generation figures and measure ROI.
• Maintain a good knowledge of up-to-date regulatory, industry and competitor news, as well as marketing and digital best practice and innovation.
• A good understanding of Digital accessibility for our website and across our digital channels to maintain a high standard for all our digital visitors.

Search Engine Optimisation

• Work with the Digital Lead to apply best SEO practice, ensuring content is optimised to support discoverability.
• Assist the Digital Lead in the development and technical aspects of SEO, site crawling and indexing and overall site visibility. Working with regular Website audits, keyword research and competitive data to better drive and retain traffic on the website.
• Generate content and publish on CMS platform (WordPress) to ensure all web content adheres to SEO best practices and aligns with the overall strategy.
• Monitor and analyse website performance using SEO tools and platforms, providing actionable insights and recommendations to improve results.
• Work with in-house and freelance resources to produce content and drive organic link-building efforts.
• Alongside organic search, good knowledge of Google Ads (PPC) and campaign setup.

Email Marketing

• Implementing and developing email marketing campaigns with a focus on the client journey.
• Assist the BDM team in building campaigns, lead generation and nurture emails.
• Produce engaging email content with clear calls to action.
• Produce regular reports on email campaign effectiveness, and deliverability and ensure emails are optimised in terms of performance and results.

Social Media

• Good understand of social media (both paid and organic) and how it impacts other digital channels.
• Support our Social Media Specialist with larger campaigns and in the integration of social media (LinkedIn, Instagram, Facebook & X) across other channels.
• Acting as an advocate within the BD&M team and to other members of the firm on web-based marketing communications including implementing best practice in the context of the use of social media and its impact within the professional services sphere.
• Assist in the development of paid social media campaigns.

Analytics and data

• Relevant experience in Google Analytics (GA4) data to track and analyse digital marketing performance, generate actionable insights, and present reports providing support on campaign content production and user journeys.
• Ability to translate data found into digital requirements.
• Production of regular and relevant insight and performance reports (Looker Studio) to track and improve the effectiveness of marketing and digital activities in line with key performance indicators across main digital channels.

Brand management

• Advocacy and brand champion.
• Maintain brand / design across all digital channels.

Personal attributes

• Excellent verbal and written communication and interpersonal skills
• Organised manner with ability to prioritise workload.
• The ability to juggle multiple competing priorities.
• Motivated and pro-active with a 'can-do' approach.
• Can adhere to tight and demanding deadlines.
• Ability to interact with people at all levels.
• Self-motivated individual with a proactive approach.
• Must have common sense.
• Ability to work within a small and busy team.
• Energetic and proactive.
• Calm and efficient under pressure.
• Flexible as regards to time and duties.

Skills

• A minimum of three years’ experience of marketing within a professional services firm (ideally legal)
• Developed communication (both oral and written) and interpersonal skills with ability to liaise effectively with internal clients and colleagues and external media, suppliers and consultants
• Excellent administration, organisational and prioritisation skills with ability to manage time efficiently
• An organised, detail-orientated individual with experience of optimising digital content
• Good attention to detail. Accurate and thorough
• Solid experience with a wide range of tools and platforms (including WordPress (and other similar platforms), LinkedIn, Twitter, Instagram, Facebook, Hootsuite, Google Analytics (GA4), Looker Studio, MOZ/SEMrush, etc.)
• Confident and knowledgeable in advising on digital marketing best practice (in particular, to optimise user experience and maximise SEO) and at applying it in the context of a law firm
• Proficient in working with multimedia, including videos, podcasts and imagery
• Expertise with paid advertising for social (LinkedIn, Twitter/X and Instagram.) and search (Google Ads)
• A team player, who is good at building relationships with people at all levels
• Process driven. Able to follow established best practice and lead by example but also to challenge and further develop processes through collaborative working
• Solution focussed. Able to take ownership of challenges and develop robust recommendations to solve them, in collaboration with other technical specialists, in search of cross-platform solutions as necessary
• Data driven. Keen to consistently capture and analyse the data from digital marketing activities to draw lessons for future performance improvement and to communicate such findings to the relevant personnel and teams internally
• Knowledge of GDPR and data protection requirements
• A genuine can-do attitude and enthusiasm for digital marketing
• Excellent attention to detail
• Calmness when working under pressure and to tight deadlines

Contact us

• Rishi Chudasama

  HR

  Email Rishi