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Form of work
SalaryAs a Marketing Manager - Fundraising and Acquisition (Lotteries and Gaming) you’ll be responsible for leading our in-house team of marketeers responsible for driving mass, new customer acquisition across a portfolio of fundraising products/activities, including our gaming and gambling fundraising activity as well as cash and regular giving activity.
You’ll lead on recruiting new players for our weekly lottery through face-to-face fundraising, delivering inspiring marketing campaigns to increase funding and support of British Heart Foundation's (BHF)'s life-saving research.
You'll manage two face-to-face recruitment agencies, ensuring effective collaboration for acquiring thousands of new lottery players. Additionally, you'll launch face-to-face fundraising initiatives across our retail portfolio, with a strategic focus on stakeholder management to secure buy-in and adoption.
This role offers the opportunity to own BHF's face-to-face recruitment portfolio, with plans to expand operations in the next financial year. Your key responsibilities will be:
- developing face-to-face recruitment campaigns and strategies, overseeing campaign delivery, and monitoring results to recruit thousands of new supporters.
- leading the development, execution, and optimization of multi-million pound, omni-channel marketing and fundraising campaigns, collaborating with our media agency and third-party suppliers.
- managing a multi-million pound budget, strategically allocating resources for maximum impact.
- providing oversight across a fundraising portfolio, ensuring both strategic and tactical delivery and improving customer experiences for mass new customer acquisition and income growth.
- contributing to the BHF integrated media plan, actively engaging in planning and executing marcomms initiatives for effective and impactful results.
Working arrangements
Please note, this is a 12 month fixed-term contract.
This is a blended role, where your work will be dual located between your home and our London office.
At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
This post may involve some travel, overnight stays, and occasional working outside core office hours.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
About You
As our perfect candidate, you'll bring extensive and demonstrable marketing experience of designing, developing, and managing integrated, multi-channel marketing plans and delivering successful commercial outcomes through these i.e., across new customer acquisition and fundraising/income growth.
To excel in this role, you will:
- ideally have knowledge and experience in face-to-face fundraising, including compliance, with a background in charity marketing or direct face-to-face fundraising.
- have previous budget oversight of £1 million+ and experience in monitoring income and expenditure.
- have proven success in a fast-paced marketing team, with excellent interpersonal skills.
- have significant experience in paid media planning and optimization across various channels, particularly digital.
- be highly numerate with excellent planning and project management skills.
- have a full understanding of different marketing approaches and an ability to use marketing to secure support across a broad range of channels.
- preferably have a familiarity with gambling products, experience promoting regulated products, and a nuanced understanding of product and audience motivation for mass fundraising, especially in lotteries.
About us
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.
We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Benefits
To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.
Interview process
Interviews may be held during the advertising period or shortly after the close date. Please note interviews will be held over Microsoft Teams.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
