Level 3 Multi-Channel Marketer Apprentice

Hours = 40 hours a week, Monday to Friday 8am to 5pm

Salary= £6ph

About Elliotts

Our core purpose is to help our customers build. At Elliotts, we’re clearly doing something right.

We’ve been around for over 180 years – But we couldn’t do it without our people. From our drivers to our operations team and everyone in between. We’re one big team. We have over 300 people working for Elliotts. Our CEO, Tom is the great-great-great grandson of our founder!

Still chosen by customers in a crowded market – Customers continue to choose us because we provide anything they need to build a house. But they choose us because we treat them like human beings, creating a strong relationship and building loyalty.

Values that reflect our business – we look after our team. We care. We listen. We try to help. We work harder than anyone else to put things right if they go wrong. We think about the long term, not just the here and now.

To succeed you’ll be a great team player with a can-do attitude and you’ll be right at home.

The Role

This is an exciting opportunity to enter the world of Marketing and learn the fundamental principles of how to use a multi-channel programme to strategically target, attract and convert customers to real sales!

You’ll experience first-hand the planning and implementation of activities such as Paid Search (Google and Bing), Paid Social (Facebook, Insta, LinkedIn, Tiktok, etc), email nurture campaigns, SMS, events and exhibitions, in-store promotions, radio, outdoor advertising, sponsorship, member-get-member, directories, local advertising, etc.

There has been no better time to consider joining the Elliotts team – as we are embarking on a big step change with our marketing programme; accelerating our schedule and investment to truly promote Elliotts as Hampshire’s number one merchant.

The Apprenticeship

Provider: Cambridge Marketing College

Training is delivered weekly by the provider in a structured format using remote learning tools e.g. webinars, workbook activities and practice work related tasks to provide evidence of learning.

At the end of your Apprenticeship you will receive a qualification for national standard Level 3 Multi Channel Marketer.

Responsibilities

As the Marketing Apprentice you will be responsible for completing marketing and communication tasks as well as managing related projects and campaigns. You will need to collaborate closely with relevant stakeholders within the department and across our functions including Branch, Commercial, Operations, Digital and HR.

Typical tasks and projects you will be involved in could include;

• Seeking Local advertising opportunities (magazines, newspapers, billboards, roundabout signs
• Sourcing creative assets from our many suppliers
• Helping source and design the assets for our Branches – posters, cards, leaflets, merchandise, etc
• Coordinate and manage development of marketing collateral
• Helping to assess the branches and create improved wayfinding (signs, product labelling etc.)
• Out at branches surveying our customers for marketing insight
• Auditing the e-commerce site to improve performance
• Help to seek and negotiate print and production quotes
• Competitor monitoring to help Elliotts stay ahead of the rest.
• Key support role with the coordination of priority projects , e.g our Landscaping Display Upgrade
• Support with the coordination photo and video shoots
• Help with internal communications, as our internal marketing is just as important
• Coordinate the analysis of email and SMS performance
• Analysis of our PPC and Social advertising performance
• Coordination of in-store events and regional exhibitions
• Facilitate the content for the monthly newsletter to customers
• Engage with local trades on our social platforms
• General involvement across multiple channels and lead sources

Who You Are?

At Elliotts the customer comes first and we believe everyone who works here should demonstrate core behaviours:

• Friendly
• Enthusiastic
• Professional
• Interested
• Attentive
• Helpful

Ideally you will have:

• A good standard of written and spoken English language
• Knowledge in reporting project progress and forward planning
• Knowledge social media channels, including LinkedIn, Instagram, and TikTok
• Proficient in Microsoft Office. Ability to understand and embrace new technology
• Proactive approach to problem solving; analytical skills
• Excellent organisational and project management skills
• Excellent communicator and interpersonal skills
• Team player, strong stakeholder management
• Desirable, but not essential would be graphic design skills to support our Creative Lead