AddressJOB DESCRIPTION AND PERSON SPECIFICATION
Post Title:
Marketing & Communications Assistant
Reporting to:
Senior Marketing Officer
Job Purpose:
1. Responsible for the accurate and timely implementation of marketing activities in line with service plans across multiple services.
2. Responsible for supporting the Marketing team in administration, reporting and project delivery.
Responsibilities:
1. Contribute to the development and execution of marketing programs from start to finish, supporting Manager and Officers and driving collaboration across services.
2. Dealing with a range of internal and external stakeholders, to have responsibility for implementing identified marketing activations/projects.
3. Support Manager and Officers to keep, create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
4. To set up and manage Eventbrite activities for identified projects.
5. Manage, coordinate and support projects with external marketing support providers e.g. designers, web developers or media relations support.
6. To support and contribute to the implementation of effective digital social media campaigns to drive engagement and revenues; including Facebook, Twitter, Instagram, Google Ads and Analytics.
7. To monitor and manage customer enquiries or comments, including the monitoring and replying to customer queries across social media platforms.
8. To update, support and contribute to the daily management of the website using content management systems (CMS).
9. To support Manager and Officers in the administration to raise requisitions and purchase orders.
10. To support Manager and Officers in marketing administration and record keeping.
Other details:
Requirement to work out of hours or weekends - not normally
Requirement for PVG/Disclosure check - no
EDUCATION
Essential
Key
Desirable
Key
HNC preferably in marketing, digital marketing or communications; or another relevant subject where there are transferrable skills.
App
App
EXPERIENCE
Essential
Key
Desirable
Key
Min of 2 years’ experience in a similar role, to draw on relevant and firsthand knowledge.
App/ Int.
Experience across digital marketing.
App
Experience of budget administration and competitive costings.
App/ Int.
Experience in working with bespoke financial programmes.
Experience in manage social media.
Experience of managing relationships and briefing third party suppliers to deliver project requirements
App/ Int
Experience of using analytics/ system analysis to tailor tactics based on statistics: ability to interrogate and apply audience insights.
Int
Experience in coordinating local and national media, and media events.
Int.
Ability to manage own time and priorities in line with competing demands across different services
App/ Int
SKILLS AND KNOWLEDGE
Essential
Key
Desirable
Key
Skills to prepare and draft clear and accurate implementation plans, proposals, and reports.
App/ Int
Skills to create engaging written communications for a range of internal and external audiences
Int.
Self-motivated, with the ability to work proactively using own initiative
Int/ Ref
Able to liaise with third parties to deliver creative and effective marketing collateral.
Skills in developing social media post and scheduling.
Excellent interpersonal skills, and the ability to develop and maintain effective working relationships
Int/ Ref
To manage the web content for the Live Borders website operationally.
App/ Int
IT skills – Microsoft
Ref
Key:
App = Application Int = Interview Ref = References
Job Types: Full-time, Permanent
Salary: £21,029.00-£22,603.00 per year
Benefits:
- Additional leave
- Bereavement leave
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Free parking
- Gym membership
- Health & wellbeing programme
- Life insurance
- On-site gym
- On-site parking
- Sick pay
- Work from home
Schedule:
- Day shift
- Monday to Friday
Ability to Commute:
- Melrose (required)
Ability to Relocate:
- Melrose: Relocate before starting work (required)
Work Location: In person
Reference ID: 0797
