The Communications team manages all official messaging, both internal and external, from Edinburgh Airport. The team encapsulates marketing, internal communications, corporate communications and PR, sustainability, air space planning and noise management.
Whilst gaining an insight into all aspects of the Communications team, the key project for this role will be the ongoing development and greater integration, of Edinburgh Airport’s social media channels into the overall communication strategy. The role will focus on maintaining engagement with our social media audiences, establishing and growing the lifetime customer value whilst also looking at how to implement trackable KPIs and measure the ROI across the channels.
The right person for this role will be someone who can pinpoint the stories we should share, that are going to matter to our audiences. They will be able to tell those stories in the right way – imagery, video, written copy, infographics, or through the latest trend that’s surfaced that week. They will be able to capture the everyday in a new and engaging way. They will be able to look at what we do and show us how we can sustainably evolve.