Marketing And Communications Manager

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About the role

We are looking for an enthusiastic, creative marketeer to take the Trust’s Marketing and Communications to the next level. We are a registered charity caring for the historic Grade 1 listed Sharpham House and Estate on the banks of the River Dart near Totnes. At the heart of the Sharpham Trust ethos is our desire to build a more mindful, compassionate and environmentally sustainable world.  We connect people with nature and foster mindfulness and well-being through our programme of retreats, mindfulness courses, public events, outdoor learning and the arts.

In recent years, the Trust has greatly expanded its activities, integrating and increasing the scope of our work. Our estate now embraces four retreat centres, operating all year round and serving a wide range of audiences and interests. Our Marketing and Communications are founded upon a desire to build lasting, authentic relationships with our beneficiaries and to expand the number and range of people we engage. Over the last 12 months, we have been reviewing our marketing needs, and as a result, we are doubling our marketing capacity by creating this post. This will free up our current Marketing Officer to focus on communications and work with the Manager to refresh our brand and marketing approach. We have recently drafted a new Marketing & Communications Strategy based on the recommendations of our review, which the successful candidate will be able to build upon and develop further.

The Marketing and Communications Manager will be supported by colleagues across the Trust who are responsible for programming, finance, bookings, health and safety, property management, gardening and catering. The Trust is governed by a board of volunteer Trustees who set the overall direction and strategy.

All staff benefit from being part of the community at The Trust, an organisation that has seen significant growth in recent years and is looking to be more outward-facing in the pursuit of its charitable objectives. Set in a beautiful landscape, with a warm and friendly team, a track record of success, and an imaginative approach to the future, there can be few better environments to work in than at Sharpham.

About you

This is a role for someone who can see the bigger picture and create effective strategies to engage and develop specific audiences. You will need excellent communication skills and the ability to work on your own initiative as part of a small team. You will have a passion for communicating with people, be able to manage multiple priorities, and always achieve high standards. Experience working in the charitable sector and personal practice of mindfulness meditation would be an advantage. Flexibility and a sense of humour will be vital.

Apply

Closing Date: 9 am Monday 8^th July 2024.

Interviews: Friday 19th July 2024.

MARKETING & COMMUNICATIONS MANAGER JOB DESCRIPTION

Job Title

Marketing & Communications Manager

Salary

£37,050  (£27,170 pro rata) + pension + holiday

Working Hours

27.5hrs p/w

Report to

Director

Supervision of

Communications Officer

External Consultants

Main Purpose of the Role

The Marketing & Communications Manager will be the driving force in planning and delivering the Trust’s Marketing & Communications Strategy, ensuring that we effectively engage with the audiences we are targeting, raise the profile of the Trust and reach out to new audiences.

Key Responsibilities

Marketing Strategy:

• Refine and implement the new Marketing & Communications Strategy. Deliver an active programme of expanding and developing relationships with current and new audiences, including segmentation, prioritising and targeting
• Translate the above into annual M&C Plans, with KPIs and budgets, covering the marketing of public events, mindfulness courses, retreats, wedding hires and the natural burial site
• Develop the Trust brand across different locations, activities, events and media
• Develop cultivation of prospective external hire customers. Liaise with management colleagues, Trustees and other staff on delivering this strategy
• Attend fortnightly Management Team meetings and quarterly Programme
• Group meetings
• Consider the potential for marketing partnerships and promotions with like-minded organisations

Financials:

• Propose and agree on forecasts and budgets with the Trust Director
• Manage and track expenditure and income, achieving agreed targets and maximising the impact of spend

Line Management:

• Line manage Communications Officer, including joint prioritisation of work and supporting professional development to deliver the M&C Strategy
• Manage digital consultant and other external specialists as required

Data:

• Gather, visualise and present data in reports (including digital data via Google Analytics 4)
• Monitor and report on KPIs (e.g. audience engagement and development, website performance, user perceptions and feedback), sharing learning and actions
• Be responsible for GDPR and data privacy
• Manage booking and feedback processes
• Develop the use of Mailchimp as a CRM

Communications:

• Oversee all Trust communications to ensure consistency and effective prioritisation – including public/media relations, print, advertising, website, e-newsletters, social media content & dialogue. Increase e-newsletter subscriber numbers and booking conversion

Digital:

• Oversee wider digital strategy integrating SEO, social media, Content Marketing Strategy & calendar, optimising conversion from the website/e-newsletter
• Develop digital advertising
• Brief and manage specialist external consultant
• Monitor and report on the effectiveness of digital activity and spend

Website:

• Maintain and develop website functionality, working with external company
• Oversee and report on SEO and Website Analytics through an external consultant
• Manage Google Reviews

Person Specification

QUALIFICATIONS:

• Educated to degree level or equivalent experience
• Marketing related
• Digital related

EXPERIENCE:

• At least three years relevant experience gained in a marketing/communications role
• Budget management
• Brand management/development
• Experience of working in the charity/third sector
• Attended Mindfulness retreats / personal Mindfulness practice

SKILLS AND KNOWLEDGE:

• Excellent communication and interpersonal skills
• Excellent planning, organisational and admin skills
• Strong ICT skills, including website CMS
• Digital marketing
• Copywriting and storytelling
• Social media
• Data analysis
• Good working knowledge of other relevant software – e.g. optimisation of Customer Relationship Management systems and streamlining/upgrading Excel-based processes

ATTRIBUTES & COMPETENCIES:

• Commitment to diversity and equality
• Ability to cope under pressure and work to tight deadlines
• Imaginative and creative
• Confident and friendly disposition
• Good attention to detail
• Team-worker
• Sense of humour

Hours/Shift Pattern:

27.5 hours per week, exact days/times to be agreed.

This is not a remote working role, but The Trust will consider hybrid working, where a certain amount of time is spent onsite at Sharpham each week. This can be discussed at the interview.

All staff members are expected to assist and contribute to the Trust’s annual open days. This will be on a TOIL basis unless otherwise agreed.

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