Marketing And Communications Officer

Marketing and Communications Officer – Stafford
Location: Stafford/hybrid
Salary: £25,000 - £28,000
Contract: permanent
Hours: 37.5 hours per week
Job Ref: HFRM001
Do you want to work for a local charity that makes a big difference?
Are you a strategic communicator who enjoys working in a varied, fast-paced environment and the ever-changing digital landscape?
If you are an excellent writer who can turn their hand to copy for traditional press, leaflets and posters as well as channels like LinkedIn and Instagram – we want to hear from you.
As an experienced Marketing and Communications professional, you will facilitate two-way communication and run concurrent, integrated campaigns to inform and inspire people to be part of what we do and to think, feel and take action.
You will hit the ground running, have your fingers on the pulse, love innovation and keep up with and ahead of trends to ensure we are where our people are.
About us
We are Stafford’s charity offering free palliative care to those who need it
Katharine House Hospice is the biggest charity in Stafford, supporting 1,500 families for free every year.
The Marketing and Communications team supports all charity teams, spanning care, retail, HR, fundraising and more.
As part of our busy team, your job will make a positive difference every day, helping our charity care for families in Stafford and surrounding areas living with incurable illness.
It is an exciting time to join us as we have a bold new Marketing and Communications strategy and direction, and we are building a team to bring about that change.
Our job is to source and craft on and offline content and get key messages to our audiences and stakeholders – internally to staff and volunteers, as well as externally to the media, our supporters, the community and more.
What we’re looking for
You will research, plan, and create messaging, content, and concepts that make a difference, helping raise vital funds one day or helping engage colleagues on another.
You will be a proactive, motivated organiser with project management experience and the ability to be flexible and reactive when needed.
You must have CIPR, CIM, NQJ or NCTJ qualifications.
You will have:
empathy and compassion to work patients and families living with incurable illness to get their stories right
excellent news sense and media handling
knowledge of media laws, GDPR, copyright, intellectual property rights etc.
excellent interviewing skills
knowledge of/experience in risk/issue management
exceptional attention to detail and proofing skills
ability to nurture relationships with a wide range of contacts, from colleagues and patients to journalists and high-value stakeholders
first-rate digital skills and a history of running engaging, effective campaigns
strong experience in placing stories and key messages to engage target audiences
web and social media management experience – we use WordPress
aptitude for analysing output using Google Analytics 4, channel analytics and Meta advertising manager – some training will be available, if required
experience in commissioning design, video etc.
experience creating content for channels using videos, photos and design or want to learn the basics quickly.
You will:
ensure work requests and briefs align with team and organisational objectives and that there is resource and budget to achieve targets
work with internal teams and prioritise workload, briefs and projects
understand and analyse target stakeholders and audiences to inform practice
research and analyse
maximise engagement through whatever medium press or an event
plan and run measurable, integrated campaigns – starting with research and objectives, delivering planned content, evaluating the effectiveness of collateral and multichannel approach (paid, earned, shared, owned)
run paid-for campaigns, including Meta advertising and working with external agencies to optimise SEO and our GoogleAd grant
analyse audiences, demographics and
build strong relationships with internal and external stakeholders
report successes, improvements and opportunities and well as professional learning to colleagues and teams
be a brand guardian, promoting our purpose and mission and vision, and helping develop brand templates to support our brand identity and develop our brand image.
Download the application pack for a full job description and person specification.
We believe in the strength of inclusive teams and welcome applications from people from diverse backgrounds and experiences.
If you’re excited by the role then we want to hear from you. Even if you don’t tick all the boxes, you may have the transferable skills we need for the role.
We value work/life balance and know you have other commitments so where we can, we are flexible on work location with a mix of home and office working – as agreed with your manager.
So please, apply today. We can’t wait to hear from you.
An enhanced DBS clearance will be required for this role.
Interviews will be held at our Business Centre on Monday 5 February/Thursday 8 February.
For further information or to arrange an informal visit, please contact Ruth Stivey, Head of Marketing and Communications, on 01785 254645.
How to apply
You can download an application pack and/or apply online below.
Closing date: 8.30am on 29 January 2024
Alternatively, you can email recruitment@khhospice.org.uk or call the Personnel Team on 01785 218257 to request an application pack.
Completed applications may be emailed to recruitment@khhospice.org.uk or submitted as hard copies by the closing date above. Unfortunately, we are unable to accept or consider CVs unless submitted alongside an application form.
Viewing this vacancy on a website other than khhospice.org.uk? Please go to: https://www.khhospice.org.uk/vacancy/marketing-communications-officer/