Marketing And Communications Officer

Do you have bags of initiative, are you an exceptional writer with an eye for design and a keen interest in the arts?
Yorkshire Dance are looking for a new Marketing & Communications Officer to join our team.
This is a great opportunity to gain a rounded experience of Marketing and Communications in a busy arts organisation, including digital and traditional marketing, fundraising and press and PR. You don’t need a background in the arts but transferable skills and a passion for the arts are essential.
About Yorkshire Dance
Each year Yorkshire Dance supports 200 local dance artists, hosts 4 dance festivals, runs 4 sub-regional dance networks and delivers 1,500 weekly community dance sessions for over 1,500 participants. Dance sessions take place in our studios, in community centres and care homes throughout Leeds and Bradford. You can find out more about our current programmes on our website and social media.
Main duties
To make a significant contribution to raising the profile of Yorkshire Dance, the impact of its work and maximising income.
MARKETING
• Increase brand awareness and reputation of Yorkshire Dance and its work across a range of audiences and sectors (dance, arts, cultural, charitable, health) by:
- Working with the Head of Marketing & Development to develop, plan and deliver Yorkshire Dance’s Marketing and audience development strategies.
- Working with the Head of Marketing & Development to plan and deliver marketing campaigns.
- Lead on the delivery of digital marketing within overall campaign plans.
• Create visually striking communications materials (including print and digital) which adhere to Yorkshire Dance’s brand guidelines, visual identity and reflect Yorkshire Dance’s commitment to equity, diversity and inclusion.
• Write compelling copy for a wide variety of channels including newsletters, blogs, social media and print. Ensuring tone is consistent across all channels and copy reflects Yorkshire Dance’s commitment to equity, diversity and inclusion.
• Ensure external partners, supporters and funders adhere to brand guidelines.
• Lead on the evaluation of marketing campaigns using tools including Salesforce CRM, Impact & Insights, Illuminate and Survey Monkey. Identify actions to improve the effectiveness of future campaigns.
• Assist the Head of Marketing & Development with implementing best practice in data management across the organisation in line with data protection legislation.
• Manage Yorkshire Dance’s archive of video, photography and print materials.
DIGITAL MARKETING
• Co-ordinate, maintain and update content on the Yorkshire Dance website.
• Lead on the development of creative social media campaign plans.
• Lead on digital content creation taking a video first approach (using Canva, Kapwing and Adobe) and scheduling across existing channels (currently Facebook, Twitter, Instagram, LinkedIn and YouTube)
• Lead on the creation and distribution of e-newsletters including Get Involved monthly, Artist News, Quarterly Newsletter and Donor News.
• Lead on the collection and analysis of digital analytics. Including identifying actions to improve digital marketing.
• Contract and manage external freelancers and film makers as required to create exciting new digital content (e.g. film, live streaming, podcasts).
PRESS & PR
• Work alongside the Head of Marketing and Development to develop positive working relationships with the press and media, managing freelance support where required.
• Lead on writing and the distribution of press releases.
• Manage press and media interviews and activities, to ensure accurate representation of Yorkshire Dance’s reputation, brand and key messages.
• Manage Yorkshire Dance’s reciprocal relationships with other organisations to ensure reciprocal content is shared and mutually supportive.
• Develop and update Yorkshire Dance’s press and key contacts database.
FUNDRAISING
• Increase income generation by:
- Working with the Head of Marketing & Development to deliver Yorkshire Dance’s fundraising strategy.
- Lead on the planning and delivery of individual giving campaigns.
• Lead on the collection and write up of compelling case studies from participants and artists.
• Work with the Head of Marketing & Development, where required, to write small scale applications to potential funders and reports for existing funders.
Read the full Job Description here
Benefits
Yorkshire Dance offers a supportive work environment, in addition to a range of benefits including:
• Training opportunities both relevant to your role and the organisation (e.g. the full staff team have recently undertaken training in anti-racism, Dementia Awareness and Trans Awareness)
• Pension scheme
• An annual Go See Fund to purchase tickets for dance performances (and complimentary tickets for most performances run by Yorkshire Dance).
• Membership of the Arts Marketing Association
• Maternity and sickness pay in line with our policies
• Tech scheme
• Cycle to work scheme
• Bus to Work scheme (discounts on First Bus and Trans Dev)
• Eye care
How to apply
To apply please send your application form explaining how your skills and experience meet the person spec.
Email your completed application form to admin@yorkshiredance.com before the closing date of: 10am on 2 April 2024
Interviews will take place at Yorkshire Dance in Leeds City Centre (or over Zoom if required) on w/c 8 April
If you would like a version of any of the application material in an alternative format such as a printed version, large print or if you wish to make a video application, please do not hesitate to contact us and we will do all that we can to support your application. Please call us on: 0113 243 9867 or email admin@yorkshiredance.com