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Salary Job Description
General Summary:
The International Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics. This role is a launch role within an established team.
Key Duties and Responsibilities:
- Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
- Directs the development and implementation of strategic and tactical plans for assigned product
- Collaborates with Vertex external communications review committee to approve materials for external use with customers
- Partners with country marketing teams across to understand their needs, co-creating solutions and ensuring International strategy is deployed across markets in a consistent and aligned way
- Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
- Develops strong partnerships with cross-functional team to support business goals
- Ensures appropriate metrics are in place to measure impact of tactics in field
- Leads and manages agency partners to ensure on budget and timely deliverables
- Acts as an advisor or coach to mentor other members of the team
Knowledge and Skills:
- Direct experience with communications review committee for review of tactics
- Ability to oversee generation of insights and apply those insights to business problems/opportunities
- Strong analytical mindset to lead others to solve complex problems
- Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
- Clear communication skills and proven ability to influence across organizational matrix
- Strong working knowledge of MS Office applications, including PPT, Excel and Word
- Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
Education and Experience:
- Bachelor's degree in marketing, business, or scientific degree
- Typically requires significant experience or the equivalent combination of education and experience
#LI-hybrid
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.
