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SalaryWho are Insights?
Insights is a Global Learning and Development company which aims to change the world through the power of self-awareness.
We are a global leader in providing innovative and engaging solutions for personal and organisational development. We help individuals, teams and leaders discover their unique strengths, preferences and styles. Empowering them to communicate seamlessly, collaborate effectively, and achieve peak performance.
We have ambitious growth plans and are on a journey to develop our global business significantly over the next 3 years.
What’s the role?
We’re offering a unique and brilliant opportunity for you to join our Global Marketing function as it is reshaping & growing, allowing you to make your creative mark with new ideas and an opportunity for you to make a real impact on the business. You’ll lead your own Marketing Campaigns for our Global Sales function on existing and new accounts, understanding the customer journey, improving engagement and raising brand awareness.
Day to day you’ll
Insights is fast-paced and exciting place to work where we truly want to have an impact on the world and create a unique employee experience. We have 18 global offices, operate in over 50 countries around the world in more than 11 languages. We have over 650k learners per year, and our clients range from local start-up companies to major global corporates across all sectors.
We’ll offer you an excellent basic salary along with the following benefits:
Insights is a Global Learning and Development company which aims to change the world through the power of self-awareness.
We are a global leader in providing innovative and engaging solutions for personal and organisational development. We help individuals, teams and leaders discover their unique strengths, preferences and styles. Empowering them to communicate seamlessly, collaborate effectively, and achieve peak performance.
We have ambitious growth plans and are on a journey to develop our global business significantly over the next 3 years.
What’s the role?
We’re offering a unique and brilliant opportunity for you to join our Global Marketing function as it is reshaping & growing, allowing you to make your creative mark with new ideas and an opportunity for you to make a real impact on the business. You’ll lead your own Marketing Campaigns for our Global Sales function on existing and new accounts, understanding the customer journey, improving engagement and raising brand awareness.
Day to day you’ll
- Partner with the business to develop the strategy and create the campaigns that effectively target our key verticals and audiences and deliver our campaign objectives.
- Define campaign journeys and proactively optimize these across email automation, paid search, digital display, social media, lead nurture, landing pages, events and more.
- Hold responsibility for the analytical reporting of campaigns across all channels, creating reports of varying depth to suit various stakeholders in the business. You will play a key role in marketing funnel reviews to track performance of both campaign and sales funnel productivity.
- Work with the Content Team to create compelling marketing content and assets (marketing emails, landing pages, workflows) that effectively drive our demand generation. Through our marketing automation platform, HubSpot, who will use this content to create compelling and impactful customer experiences.
- Make recommendations on lead generation tactics and media mix recommendations and ultimately build the performance of campaigns and expand our campaign channels.
- Effectively manage campaign budgets to ensure we are meeting cost per lead goals and delivering impact and value against our spend.
- Be fully engaged with key functions, such as Product and Sales, as well as the Global Marketing Team, to understand collective goals and share responsibility for delivering successful projects. These will include sales enablement, targeted customer marketing, regional marketing, event management and product marketing.
- Creativity, new ideas and a real passion for executing and delivering amazing campaigns to help grow a client base
- Expertise in running successful campaigns from start to finish
- Marketing experience in a B2B environment
- Ability to plan and maximise the use of resources to make best use of time to meet deadlines
- Excellent verbal and written communicator demonstrating imagination and innovation with an eye for detail
- Project management skills
- Cross-functional/cross-regional collaboration
Insights is fast-paced and exciting place to work where we truly want to have an impact on the world and create a unique employee experience. We have 18 global offices, operate in over 50 countries around the world in more than 11 languages. We have over 650k learners per year, and our clients range from local start-up companies to major global corporates across all sectors.
We’ll offer you an excellent basic salary along with the following benefits:
- 35 days holidays
- Discretionary annual bonus
- Private Medical Insurance
- Income Protection
- Pension Plan
- Health Cash Plan
- Life Assurance
- Critical Illness Cover
- Electric Car Scheme
- Holiday Buy Scheme
- Cycle to work scheme
Everyone is welcome at Insights. We're dedicated to creating a space where you belong - that means accepting you for who you are now and supporting you on your journey towards whoever you want to become. Read our full inclusivity statement here: Becoming Inclusively Insights
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