Marketing Controller OXO and Expansion

Marketing Controller - OXO and Expansion

Permanent

Based in St Albans/Hybrid WFH 50%

Drive growth on one of the most loved iconic brands in the UK

Opportunity for a passionate, talented, and ambitious Marketing professional to lead a key segment of the Flavouring & Seasoning (F&S) Marketing team at Premier Foods. You will be working for on one of Britain’s most iconic brands, owning & driving one of the largest portfolios within our Grocery business (Oxo, Cape Herbs & Spices & Saxa –+£65m RSV). Our ambition is to deliver continued outperformance and the role involves developing and delivering transformational plans to build Oxo into the lead brand within its key sectors!

We are looking for a highly experienced marketeer with a strong track record of transforming brands and leading strategic change to inspire a passionate, energised team into delivering our ambitious growth plans.  The candidate must have strong consumer orientation, balanced with excellent commercial awareness and a “can-do” attitude.  A passion for food is desired but not essential.

In a nutshell:

• This is a high-profile and important role for the business; you will have responsibility for leading and delivering Innovation (NPD & EPD), working with cross functional internal & external teams to identify opportunities, manage brand performance, present plans & gain internal alignment with key stakeholders
• Exciting opportunity to work alongside our advertising, media & design agencies to lead the development of Iconic communications for Oxo, capable of driving brand engagement, purchase intent and penetration.
• Lead the development and delivery of winning brand growth plans which will deliver our vision and strategy against our identified category drivers.
• Own and lead growth via innovation plans for our expansion categories in Herbs and Spices and table sauces portfolios (via Oxo, Saxa & Cape Herbs & Spices).
• A rare opportunity in FMCG to have full mix (mental and physical availability levers) alongside full P&L responsibility.

What you'll be doing?......

• Drive brand vision and plans and refine them to ensure that we deliver growth (3-10 year planning, winning plans for next fiscal both for Oxo – across stock and seasonings categories- and for Herbs and Spices/Table Sauces (Oxo, Saxa & Cape Herbs & Spices)
• Deliver each FY aligned plan, assessing & course correcting in-year against key growth drivers (Innovation, Core, Profitability etc)
• Work with the Marketing Director to evolve and recommend ATL support plans & annual evolution. & control CM Spend.
• Ensure Innovation plans & delivery aligned against business strategy of 10% of Brand T/O from NPD/EPD, ensure Innovation resource focussed in right L-T areas & brand team develops & delivers closer in EPD programme.
• To lead, motivate, inspire and the brand team (Brand Managers + linked Innovation resource) plus a wider network including, Insights, CP&E & sales, supply chain, R&D, finance and key agencies.  Plus, coaching & development of your direct reports (2 direct, 1 indirect)

What we need from you?......

• Minimum 7-10  years successful marketing leadership experience within a market leading FMCG organisation – Food preference
• Someone who has the experience of making an impact and consistently delivering outstanding results in a fast-moving environment
• Good understanding and experience of working with the UK Grocery trade
• Strong experience of working cross-functionally and leading an organisation to work to one growth agenda
• Evidence of developing strong brand strategies as well as delivering plans to execute them
• Evidence of strong consumer understanding with a track record of identifying insights and developing plans to unlock them
• A commercially and analytically aware individual who is comfortable developing and presenting business cases in an organisation which requires fast distillation of data into recommendations & where marketeers have full P&L responsibility
• An individual who has a track record of getting the best out people with an inspiring, collaborative and inclusive style
• Evidence of strong communications development with appropriate balance of new vs tried and tested  

What we offer you in return...?

• Competitive salary
• Car Allowance
• Bonus
• Up to 7.5% pension
• Private medical insurance
• Life assurance
• Wide range of online and in-house training
• Access to an employee discount scheme, with access to hundreds of nationwide retailers

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.