Marketing Coordinator

B & S Group is a group of privately owned pharmaceutical companies which manufacture and distribute pharmaceutical and healthcare products to the UK market. Established in 1999, we offer a wide range of products and services which includes specials, generics, branded, parallel trade and over-the-counter medicines.

Our mission is to offer excellent value to our customers through efficient systems and passionate people and investing in our people has been the key to our success; enthusiasm, energy, collaboration and passion are the key traits we look for.

Purpose of Role

The Digital Marketing Co-Ordinator is a crucial role in driving online visibility, brand awareness, lead generation and customer engagement for our businesses and brands in the UK. You will be responsible for developing and implementing comprehensive marketing strategies and campaigns that align with our objectives, ultimately contributing to business growth and success.

Key Accountabilities

Brand

• Liasing with Head of HR, L&D Manager and others to create a cohesive, representative brand with a voice, messaging, and target audience
• Designing brand colors, iconography, fonts etc which will combine across the company to create consistent brand visibility for the company

Content Marketing

• Develop engaging and compelling content for various digital platforms, including website, blog posts, social media updates, email newsletters, and other marketing materials, ensuring it aligns with the brand's voice, messaging, and target audience, teaming up with SLT and ELT members when appropriate.  
• Create engaging and SEO-friendly content, including blog posts, articles, infographics, and videos, to attract and retain the target audience
• Manage content distribution across various platforms to increase brand visibility and thought leadership
• Representing the business at events and conferences, and developing flyers for this

Social Media Management

• Develop and implement social media strategies to grow each brand’s social media presence and engage with our online community
• Monitor numbers on the back end and constantly improve engagement through resourcing
• Oversee and maintain the company's social media presence, including creating, scheduling and posting content, monitoring social media trends, engaging with the audience (responding to comments and handling customer inquiries professionally), and analyzing performance metrics.
• Develop and oversee PPC campaigns on platforms like Google Ads, Bing Ads, and social media to drive targeted traffic, conversions, and ROI.

Email Marketing

• Develop and execute email marketing campaigns to nurture leads and maintain regular communication with customers.
• Monitor email campaign performance, analyze results and implement optimization strategies to increase lead generation and conversion rates.

Analytics and Reporting

• Utilize digital marketing analytics tools to measure the performance of digital marketing efforts, track key performance indicators (KPIs) and provide performance reports to stakeholders.
• Work with line manager to create a constant stream of reference for these numbers
• Identify insights and trends to identify key priorities, make data-driven decisions and continuously improve digital marketing efforts in support of business objectives.

Critical Success Requirements

To be successful in this post, you will have 1-2 years’ experience preferably in a large business. You will be forward thinking and hands on. You will have exceptional organizational and communication skills. Your strategic approach, creativity, and conviction will contribute to achieving key objectives and driving business growth.

Person Specification

Qualifications, Knowledge and Experience:

• Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent work experience)
• Proven experience in digital marketing within the UK market/within Pharmaceuticals
• Familiarity with various digital marketing channels and platforms, including SEO, SEM, social media, email marketing, content marketing, etc.
• Experience in a fast-paced, fluid, growing, commercial organization (ideally an SME) would be an advantage
• Understanding of and application of technology in driving efficiency
• Knowledge of current digital marketing trends and best practices
• Previous experience in building a brand from scratch without agency is desirable

Compensation and Details of Employment

• Salary £27,000 - £32,000 per annum, dependent on experience
• Discretionary bonus, based on company and individual performance
• Range of benefits including competitive pension, life assurance and healthcare plan
• Working hours: 9:00 am to 6:00pm Monday to Friday in office, with the option of working one day from home after completion of probation.
• Any offer of employment will be subject to references