AddressJob Title – Marketing Coordinator
Employer – Diamond Resorts (a subsidiary of Hilton Grand Vacations)
Salary - £22,578 to £26,562 per annum
Location – Lancaster
Working Hours – 37 hours per week, Monday - Friday.
We are now recruiting for a Marketing Coordinator for our Head Office on the outskirts of Lancaster city centre.
SUMMARY:
As Marketing Coordinator, the key objectives will be to work closely with the EU Hotel Marketing team to deliver as follows:
- To support the implementation of the hotel marketing plan, resulting in new arrivals and revenues for our European hotel budget.
- Create inspiring Direct Marketing campaigns, including those on our brand websites, email marketing and third-party OTA distribution channels.
- Work closely with the team to support all Hotel Marketing efforts for our x24 brand properties in Europe.
- Work closely with our third-party suppliers to optimise property visibility and content, with frequent use of supplier extranets/systems.
- Support the Regional Market Managers identifying new channel distribution opportunities, including the setup & onboarding of new contracts.
- Through effective administration, maximise market share and overall European hotel revenue generation.
Base annual salary of £22,578 with the opportunity of earning up to £26,562 (per annum) via a compensation plan dependent on departmental/individual performance.
ESSENTIAL JOB FUNCTIONS
DIRECT MARKETING
- Build and coordinate inspiring direct marketing campaigns through the brand and sub websites for European Resorts
- Monitor and oversee property campaigns & content on all brand websites for European Resorts
- Coordinate activity through the property management systems, working with E-commerce colleagues
- Coordinate the implementation of email deployments and Google PPC activity
- Proactive coordination of all online property content, errata’s and policies
- Submitting and following up on creative Workfront project requests
- Liaise with internal and external business partners to maximise direct revenue generation, such as E-commerce or third-party agencies
EXISTING THIRD-PARTY DISTRIBUTION
- Maintaining and improving content and property listings on third party websites
- Updating all distribution channels with errata notice updates and policies
- Creation of third party offers and promotions e.g. flash deals and OTA discount promotions
- Proactive coordination of property administration such as new project work, general administrative updates or marketing initiatives
- Maximise relationships with third party distribution contacts, including communication through Microsoft Teams, phone, email and face to face
NEW THIRD-PARTY DISTRIBUTION
- Setting up content builds for new distribution channels and third-party contracts
- Coordinating the build process and implementation of new contracts across all teams within department
- Ownership of project implementation from contract handover stage
- Submitting PCAS forms, finalising contracts with legal, signature and filing
- Setting up accounting suppliers for payments of new contracts
OTHER ADMINISTRATION
- Keeping the channel log document up to date at all times
- Keeping all marketing activity documents up to date at all times
- Managing stock levels and reproduction of printed collateral including promotional items
- Updating campaign tracking performance figures, reporting and analysis of data
- Updating the marketing costs tracker with actual spend & submitting to accounts
- Keeping all team training manuals up to date at all times
- Keeping marketing procedure manuals up to date at all times
- Scheduling and attending company webinars for personal development
- Participation in daily team catch-up calls
- Proactive in the personal development planning process each month
- Contribute with effective ROI initiatives to increase overall EU revenue generation
- Attending industry events and trade shows (when required)
- Supporting the Groups Department (where appropriate)
Qualifications
EDUCATION AND/OR EXPERIENCE
- Degree-level education in marketing, business management or similar area preferred, but not essential
- Previous experience of working in a marketing, e-commerce or hotel industry role preferred, but not essential
- Ability to prioritise own workload with a high degree of flexibility
- Strong business and organisational skills
- Strong problem solving through ability to diagnose and implement solutions
- Effective, confident communicator, excellent speaking, reading and writing skills
- Ability to multi-task with a strong eye for detail
- Good understanding of Microsoft Office based applications, excel, word & PowerPoint
- Must be well presented
Applicants should note that Diamond Resorts (Europe) Limited is part of the Hilton Grand Vacations Inc. group of companies. If you apply to work at a Diamond Resorts company you will be an applicant of a subsidiary of HGV.
