Marketing Coordinator

The Company

My client UK manufacturer based in Coventry in the West Midlands. Privately owned and established in the 1970’s the company supplies major retailers all across the UK.

They are looking for an experienced Marketing Co-ordinator to strengthen the team and drive their growing manufacturing business forward. This is a full time permanent opportunity offering a salary of up to £28,000. Please note that this is a full time office based position.

This key role will be all-encompassing ranging from creating marketing material, looking at the social media and website presence, organising events and analysing the branding and new product development. The role will report to the Sales Director and the person will be working in a team of two.

Responsibilities will include the following:

• The management and development of all current and new products, from initial concept through to production and first delivery.
• Creating marketing and social media strategies
• Organisation and preparation of all sales and marketing material which will include sales literature, presentations for the sales team, labels etc.
• Overseeing advertising, web marketing and PR as well and e-mail campaigns and managing large scale promotions incorporating elements of the entire marketing mix.
• Working with external agencies to produce marketing collateral
• Setting budgets, targets and timelines
• Organising and attending events/exhibitions to meet new and existing clients and drive sales
• Research and analysis of market trends and target markets
• Provide market and competitor information
• First point of call for all product enquiries and working collaboratively with colleagues to address any issues that may arise

The Person

This is a varied and rewarding, customer focused role with a firm emphasis on product marketing and would suit a genuinely passionate marketer with strong leadership skills. The ideal candidate will therefore be hands on, creative, entrepreneurial and more importantly, a team player!  Ideally educated to Degree level

Key Attributes 

• A proven track record of marketing in a B2B environment
• A very good understanding of applying the full marketing mix ie, marketing, product marketing, brand marketing, events, social media, brochures, etc.
• A good understanding and experience of digital marketing platforms
• The ability to forge strong relationships with senior internal stakeholders and the gravitas to manage conflicting demands
• An excellent communicator, who has a strong level of written and oral skills with an organised and efficient approach to work and an ability to present
• Previous experience of new product development and brand marketing, ideally in a fastmoving environment and / or similar industry
• Literate in Microsoft Office - Excel skillset to be at least Intermediate
• Good planning and organisation skills - able to manage a multiple number of projects at any one time
• Event management experience
• Willingness to travel when required - e.g. factories and customer visits; including travel abroad to exhibitions